The Quaide Milleth College for Men (Shift – II) & IQAC, Medavakkam, Chennai, India
Organizes
5th INTERNATIONAL CONFERENCE ON INCIPIENT RESEARCH IN INFORMATION TECHNOLOGY, COMMERCE, MANAGEMENT, LINGUISTICS & MULTIDISCIPLINARY RESEARCH
ICETIIT 2026 - CERTIFICATE DOWNLOAD
| CONFERENCE ID | PAPER TITLE / AUTHOR NAME | Certificate Download..! |
| ICETIIT/2026/PR/001 | INTEGRATING INDIGENOUS ETHICS WITH GLOBAL GOVERNANCE: A CASE STUDY ON CORPORATE VALUES AND CSR AT TATA CONSULTANCY SERVICES (TCS) | Download..! |
| Dr. S. Arunkumar | ||
| ICETIIT/2026/PR/002 | AN INVESTIGATION INTO EMPLOYEE MOTIVATION AND ITS EFFECT ON PRODUCTIVITY | Download..! |
| Mr. Rakesh. L; Mr. Rahul S | ||
| ICETIIT/2026/PR/003 | MARKETING OF NON-TIMBER FOREST PRODUCE (NTFPS) BY TRIBES – (PERCEPTION OF FOREST DEPENDENT COMMUNITIES IN TAMIL NADU) | Download..! |
| Dr. R. Harini | ||
| ICETIIT/2026/PR/004 | THE IMPACT OF WORKPLACE EMOTIONAL INTELLIGENCE ON EMPLOYEE JOB SATISFACTION: AN EMPIRICAL INVESTIGATION | Download..! |
| Ms. S. Vishnu Priya; Ms. S. Suganya | ||
| ICETIIT/2026/PR/005 | CUSTOMER SATISFACTION TOWARDS WOTOW VENTURES PVT Ltd | Download..! |
| Ms. N. Hemavathy | ||
| ICETIIT/2026/PR/006 | A STUDY ON EMPLOYEE SATISFACTION | Download..! |
| Mr. Nesaprabakaran B; Mr. Srinath RS | ||
| ICETIIT/2026/PR/007 | A STUDY ON EMPLOYEE MOTIVATION AND ITS IMPACT ON JOB SATISFACTION: AN EMPIRICAL ANALYSIS | Download..! |
| Ms. S. Keerthana; Ms. S. Janani | ||
| ICETIIT/2026/PR/008 | WORK LIFE BALANCE | Download..! |
| Mr. Logesh N; Mr. Raju D | ||
| ICETIIT/2026/PR/009 | CHALLENGES FACED BY WOMEN ENTREPRENEURS | Download..! |
| Mrs. Pavithra; R. Bhavani | ||
| ICETIIT/2026/PR/010 | THE ROLE OF DIGITAL PLATFORM IN PROMOTING SMALL BUSINESSES | Download..! |
| Mrs. Padmashree; Ms. P. Harini Sri | ||
| ICETIIT/2026/PR/011 | IMPACT OF SOCIAL MEDIA MARKETING ON CONSUMER BUYING BEHAVIOR. | Download..! |
| Ms. Karkuzhali A; Ms. Lenasree B | ||
| ICETIIT/2026/PR/012 | IMPACT OF DIGITAL TRANSFORMATION TECHNOLOGY (AI) ON THE PERFORMANCE OF BUSINESS FIRMS | Download..! |
| Ms. Vinitha S; Dr. Krishnamoorthy A | ||
| ICETIIT/2026/PR/013 | VIRTUAL INFLUENCER VS HUMAN INFLUENCER IN LUXURY BRANDS | Download..! |
| Dr. Ruth Priya; Ms. S. Manju Priya | ||
| ICETIIT/2026/PR/014 | A STUDY ON LABOUR WELFARE | Download..! |
| Ms.K.Porselvi; Ms.Valli | ||
| ICETIIT/2026/PR/015 | THE ROLE OF HR IN MANAGING GEN( Z )EMPLOYEES | Download..! |
| Ms. B. Mubasheer Unissa; Ms. Sanjana M | ||
| ICETIIT/2026/PR/016 | IMPACT OF COMMUNICATION ON EMPLOYEE PERFORMANCE | Download..! |
| Ms. Varsha E; Ms. Kaviya R | ||
| ICETIIT/2026/PR/017 | HUMAN RESOURCE ANALYTICS (HR ANALYTICS) IN SUPPORTING DATA-DRIVEN DECISION-MAKING IN ORGANISATIONS. | Download..! |
| Ms. Sagaya Ashwini. C; Ms. Nithiyasridevi A | ||
| ICETIIT/2026/PR/018 | DECODING GENERATION Z: DIGITAL CONSUMER BEHAVIOUR AND EMERGING MARKETING STRATEGIES | Download..! |
| Mrs. Vijaya Sumathi M | ||
| ICETIIT/2026/PR/019 | DETERMINANTS OF CONSUMER PREFERENCE AND SATISFACTION TOWARDS ELECTRIC CARS IN AMBATTUR, CHENNAI | Download..! |
| Dr. Nagavalli V | ||
| ICETIIT/2026/PR/020 | BEYOND REALITY: THE TRANSFORMATIVE POWER OF FANTASY IN CHILDREN’S LITERATURE | Download..! |
| Mrs. A. Manneeswari; Dr. R. Annam | ||
| ICETIIT/2026/PR/021 | MORAL COMPLEXITY AND PSYCHOLOGICAL REALISM IN MARGARET DELAND’S PORTRAYAL OF FEMALE PROTAGONISTS | Download..! |
| Ms. Revathy Chandrasekaran; Dr. R. Annam | ||
| ICETIIT/2026/PR/022 | HYBRID CNN–MOBILENETV3 FRAMEWORK FOR AUTOMATED VEGETABLE FRESHNESS DETECTION USING DEEP LEARNING | Download..! |
| Dr. Nazreen Bee M | ||
| ICETIIT/2026/PR/023 | DIGITAL FINANCIAL LITERACY AND FINANCIAL DECISION-MAKING: A STUDY AMONG COLLEGE STUDENTS IN NAGERCOIL | Download..! |
| Ms. Paavana M M; Dr R Vijimalar | ||
| ICETIIT/2026/PR/024 | DESIGN AND IMPLEMENTATION OF A SELF-HEALING CLOUD INFRASTRUCTURE ON AWS USING EVENT-DRIVEN AUTOMATION, SERVERLESS RECOVERY, AND CONTINUOUS HEALTH MONITORING | Download..! |
| Mr. Sanjay S; Mr. Sri Arunachalam; Mrs. Vijitha | ||
| ICETIIT/2026/PR/025 | AN SDG 3-ORIENTED EXPLAINABLE HYBRID CNN-FUZZY FRAMEWORK FOR EARLY LIVER DISEASE DETECTION USING TERAHERTZ MEDICAL IMAGING | Download..! |
| Mrs. Poorani M; Dr. Christy S | ||
| ICETIIT/2026/PR/026 | A POST-QUANTUM CRYPTOGRAPHIC FRAMEWORK FOR SECURE DATA STORAGE AND BACKUP IN PUBLIC CLOUD ENVIRONMENTS | Download..! |
| Ms. A. Rizwana; Dr. L.Jayasimman | ||
| ICETIIT/2026/PR/027 | IMMERSIVEXR: AN AI-DRIVEN ADAPTIVE AR/VR FRAMEWORK FOR COMPUTER SCIENCE ENGINEERING LABORATORIES AND INDUSTRIAL SKILL DEVELOPMENT | Download..! |
| Dr. Sriram S | ||
| ICETIIT/2026/PR/028 | A STUDY ON BRAND LOYALTY TOWARDS SELAM RR BRIYANI | Download..! |
| DR. S. Saranya; Mr. B.Chandru | ||
| ICETIIT/2026/PR/029 | A STUDY ON EMPLOYEE RETENTION STRATEGIES | Download..! |
| Ms. R. Santhalakshmi; Ms. P. Jeevalakshmi | ||
| ICETIIT/2026/PR/030 | A STUDY ON OCCUPATION HEALTH AND SAFETY STANDARDS IN CREAN SERVICES | Download..! |
| Dr. A. Ruth Priya; Ms. M. Jaya Bharathi | ||
| ICETIIT/2026/PR/031 | A STUDY ON EFFECTIVENESS OF TELECALLING IN CUSTOMER ACQUISITION AND LEAD CONVERSION IN TELECALLING COMPANY | Download..! |
| DR. S. Saranya; Ms. M. Lalitha | ||
| ICETIIT/2026/PR/032 | A STUDY ON STUDENT PERCEPTION TOWARDS CORIZO CAREER GUIDANCE PROGRAM | Download..! |
| Mr. Shankaran P; Mr. Logesh P | ||
| ICETIIT/2026/PR/033 | A STUDY ON EMPLOYEE SATISFACTION AND WORK ENVIRONMENT PEST CONTROL SERVICES | Download..! |
| Mrs. K. Hemalatha; Ms. N. Yamini | ||
| ICETIIT/2026/PR/034 | TO ASSESS THE OVERALL QUALITY OF WORK LIFE OF EMPLOYEES | Download..! |
| Ms.. D.Veronica Merlin Jebaselvi; Ms. S.Priyadharshini | ||
| ICETIIT/2026/PR/035 | A STUDY ON EMPLOYEE ABSENTEESIM AND IDENTIFY EFFECTIVE CONTROL MEASURES | Download..! |
| Ms. K. Janani; Mr. S. Mark Shabin | ||
| ICETIIT/2026/PR/036 | A STUDY ON WORK-LIFE BALANCE AMONG EMPLOYEES | Download..! |
| Mrs. Mathumitha B; Mrs. Rajalakshmi K | ||
| ICETIIT/2026/PR/037 | OCCUPATIONAL STRESS AMONG NURSES IN HOSPITAL | Download..! |
| Ms. K. Hariyani; Ms. J. Sivanya | ||
| ICETIIT/2026/PR/038 | TRAINING AND CAREER DEVELOPMENT | Download..! |
| Mr. Madhu Sudhanan G; Ms. Sabana Sheerin N | ||
| ICETIIT/2026/PR/039 | A STUDY ON SKILL MANAGEMENT | Download..! |
| Mr. P. Santhosh Kumar; Mr. V. Ravi Shankar | ||
| ICETIIT/2026/PR/040 | A STUDY ON CONSUMER PERCEPTION IN THE BELGIAN WAFFLE CO, PALLIKARANAI | Download..! |
| Mrs. Divya K; Mr. Ganapathy S | ||
| ICETIIT/2026/PR/041 | A STUDY ON EMPLOYEE SATISFACTION AND EMPLOYEE RETENTION IN Q-COMMERCE DARK STORES | Download..! |
| Ms. Shalini S; Mr. P. Pushpa Raj | ||
| ICETIIT/2026/PR/042 | A STUDY ON JOB SATISFACTION | Download..! |
| Ms. R Deepika; Dr. R. Banila | ||
| ICETIIT/2026/PR/043 | A STUDY ON EMPLOYEE MOTIVATION AND ITS IMPACT ON ORGANIZATIONAL COMMITMENT | Download..! |
| Mr. Muthuraman T | ||
| ICETIIT/2026/PR/044 | EXPENSE TRACKING AND BUDGETING | Download..! |
| Mr. Yuvaraj P | ||
| ICETIIT/2026/PR/045 | BRAND POSITIONING STRATEGIES IN THE INDIAN MARKET | Download..! |
| Mr. S. Prem Kumar; Mr. K. Hariharan | ||
| ICETIIT/2026/PR/046 | INNOVATIVE EMPLOYEE WELFARE | Download..! |
| Mr. D. Aniruddhan | ||
| ICETIIT/2026/PR/047 | MARKETING AND PROMOTION OF MSME LOAN | Download..! |
| Mr. Madhan P; Mr. David Saran P | ||
| ICETIIT/2026/PR/048 | EMPLOYEE MOTIVATION AND JOB SATISFACTION | Download..! |
| Mrs. Priyanka ES; Ms. Kaviya M | ||
| ICETIIT/2026/PR/049 | RECRUITMENT AND SELECTION | Download..! |
| Mrs. Madhu Vandhana G; Ms. Keerthana R | ||
| ICETIIT/2026/PR/050 | EMPLOYEE SATISFACTION | Download..! |
| Ms. S. Aishwarya; Ms. R. Kousalya | ||
| ICETIIT/2026/PR/051 | E-COMMERCE AND ONLINE BUSINESS | Download..! |
| MS. B. Yogapriya; Ms. P. Shalini | ||
| ICETIIT/2026/PR/052 | AUDITING PRINCIPLES AND PRACTICES | Download..! |
| Ms. R. Maheswari; Ms. K. Suvasini | ||
| ICETIIT/2026/PR/053 | RETAINING GEN Z: THE ROLE OF PURPOSE-DRIVEN LEADERSHIP AND WORKPLACE FLEXIBILITY | Download..! |
| Ms. M. Sowmiya; Ms. A. Lavanya | ||
| ICETIIT/2026/PR/054 | EMPLOYEE WELFARE MEASURES AND THEIR EFFECTIVENESS | Download..! |
| Ms. L. Vigneshwaran; Ms. Rithu J | ||
| ICETIIT/2026/PR/055 | A STUDY ON EMPLOYEE ABSENTEEISM | Download..! |
| Ms. Maheshwari. K | ||
| ICETIIT/2026/PR/056 | ADVANCED RUNWAY AND TAXIWAY MANAGEMENT | Download..! |
| Ms. Harini E | ||
| ICETIIT/2026/PR/057 | AI-POWERED ACCIDENT DETECTION SYSTEM | Download..! |
| Mr. Nandakumar .A | ||
| ICETIIT/2026/PR/058 | A STUDY ON CUSTOMER SATISFACTION AND SERVICE QUALITY AT DAMRO | Download..! |
| Ms. Varalakshmi M | ||
| ICETIIT/2026/PR/059 | STUDY ON COMPARATIVE ANALYSIS OF INTERNAL HIRING VS EXTERNAL RECRUITMENT | Download..! |
| Dr. R. Banila; Ms. R. Jayasree | ||
| ICETIIT/2026/PR/060 | A STUDY ON QUALITY OF WORK LIFE | Download..! |
| Ms. Harini. C | ||
| ICETIIT/2026/PR/061 | A STUDY ON PROFITABILITY ANALYSIS OF A SELECTED COMPANY | Download..! |
| Ms. K. Monisha | ||
| ICETIIT/2026/PR/062 | A STUDY ON CUSTOMER SATISFACTION TOWARDS TVS MOTOR PRIVATE LIMITED | Download..! |
| Mr. L. Christobar Jebaraj; Mr. P. Sunraj | ||
| ICETIIT/2026/PR/063 | A STUDY ON HUMAN RESOURCE PLANNING | Download..! |
| Ms. Revathy S | ||
| ICETIIT/2026/PR/064 | SMART LOAN AI – INTELLIGENT LOAN APPROVAL PREDICTION AND RECOMMENDATION SYSTEM | Download..! |
| Mr. Dhilipan. P | ||
| ICETIIT/2026/PR/065 | GUERRILLA MARKETING IN THE 2026 GENERATION: INNOVATIVE STRATEGIES FOR THE DIGITAL ERA | Download..! |
| Ms. Elamathi A; Ms. Abinaya C | ||
| ICETIIT/2026/PR/066 | A STUDY ON THE IMPACT OF LOGISTICS MANAGEMENT ON SUPPLY CHAIN | Download..! |
| Ms. Kalaiselvi A | ||
| ICETIIT/2026/PR/067 | THE 10-MINUTE TRAP: HOW QUICK-COMMERCE HOOKS CUSTOMERS | Download..! |
| Mr. A. Digulesh; Mr. A. Bala Ganesh | ||
| ICETIIT/2026/PR/068 | A STUDY ON IMPACT OF EMPLOYEE WELFARE MEASURES IN DIGITAL ERA | Download..! |
| Dr. S. Gejalakshmi | ||
| ICETIIT/2026/PR/069 | A STUDY ON CRYPTOCURRENCY’S RISK AND OPPORTUNITIES | Download..! |
| Mrs. M. Dhanalakshmi; Mr. R. Venkatesan | ||
| ICETIIT/2026/PR/070 | A STUDY OF INSTITUTIONAL TRAININGEQUUS ICT SERVICES INDIA PRIVATE LIMIT | Download..! |
| Mr. Vinith. R; Mr. Dinesh Kumar D | ||
| ICETIIT/2026/PR/071 | FINANCING A SUSTAINABLE FUTURE: THE STATE OF GREEN FINANCE IN INDIA | Download..! |
| Mr. Mohan Kumar | ||
| ICETIIT/2026/PR/072 | QR CODE-BASED RESTAURANT MANAGEMENT SYSTEM | Download..! |
| Mr.Vignesh R; Mr. Kishore M | ||
| ICETIIT/2026/PR/073 | EMPLOYEES PERCEPTION TOWARDS WORKPLACE DYNAMICS | Download..! |
| Mr. M. Balakrishnan; Mr. M. Logeshwaran | ||
| ICETIIT/2026/PR/074 | MARKETING | Download..! |
| Ms. A. Varshitha Leela; Ms.V. Nisha | ||
| ICETIIT/2026/PR/075 | A STUDY OF LEADERSHIP DEVELOPMENT AND ITS IMPACT ON EMPLOYEE PERFORMANCE AMONG GENERATION EMPLOYEES | Download..! |
| Mr..M. Dhivagar; Mr..V. Kathir | ||
| ICETIIT/2026/PR/076 | A STUDY ON CHIT FUNDS | Download..! |
| Ms. Akilandeswari K; Mr. Sanjay Roshan M | ||
| ICETIIT/2026/PR/077 | EMPLOYEE MOTIVATION EMPLOYEE MOTIVATION AND TRAINING & DEVELOPMENT: A STUDY WITH STATISTICAL ANALYSIS | Download..! |
| Mr. Mohan Raj P; Mr. Raja L | ||
| ICETIIT/2026/PR/078 | A STUDY ON THE EFFECTIVENESS OF TRAINING AND DEVELOPMENT PROGRAMMES | Download..! |
| Ms. S. Bavadharini; Ms. D. Nithisha | ||
| ICETIIT/2026/PR/079 | A STUDY ON BRAND LOYALTY | Download..! |
| Mr. S. Akash; Mr.G. Vinoth | ||
| ICETIIT/2026/PR/080 | ARTIFICIAL INTELLIGENT IN HUMAN RESOURCE MANAGEMENT | Download..! |
| Mr. B. Giri; Mr. S. Ganesh | ||
| ICETIIT/2026/PR/081 | ARTIFICIAL INTELLIGENCE IN HUMAN RESOURCE MANAGEMENT: IMPACT OF TRAINING ON EMPLOYEE PERFORMANCE: AN EMPIRICAL STUDY AMONG EMPLOYEES | Download..! |
| Mr. Kavikkuilan E; Mr. Ajeeth R | ||
| ICETIIT/2026/PR/082 | A STUDY ON THE IMPACT OF ARTIFICIAL INTELLIGENCE IN HUMAN RESOURCE MANAGEMENT EFFECTIVENESS | Download..! |
| Dr. S. Saranya; Ms. K.Keerthana | ||
| ICETIIT/2026/PR/083 | DIGITAL MARKETING AND BUSINESS GROWTH | Download..! |
| Mr. L. Vignashwaran; Ms. D. Priyadharshini | ||
| ICETIIT/2026/PR/084 | A STUDY ON EMPLOYEE WELFARE AND ITS IMPACT ON EMPLOYEE SATISFACTION | Download..! |
| Dr. Banila R; Mr. Tamil Selvan S | ||
| ICETIIT/2026/PR/085 | A STUDY ON WORKPLACE STRESS MANAGEMENT AND ITS IMPACT ON EMPLOYEE JOB SATISFACTION | Download..! |
| Mr. M. Sarathkumar; Mr. M. Santhosh | ||
| ICETIIT/2026/PR/086 | ARTIFICIAL INTELLIGENCE IN MARKETING: REDEFINING PERSONALIZATION, CONSUMER ENGAGEMENT, AND ETHICAL BOUNDARIES IN INDIA’S DIGITAL ECONOMY | Download..! |
| Dr. G. Purushothaman ; Dr. A. Sheik Mohammed | ||
| ICETIIT/2026/PR/087 | SHADOW TRACE: INTEGRATED CYBER THREAT TRACING AND DIGITAL EVIDENCE VERIFICATION FRAMEWORK | Download..! |
| Dr. Mahalakshmi M; Dr. Sathiya Priya S; Ms.Vanmathi | ||
| ICETIIT/2026/PR/088 | REIMAGINING MANAGEMENT: INNOVATION, LEADERSHIP AND SUSTAINABILITY IN A CHANGING GLOBAL LANDSCAPE | Download..! |
| Karkuzhali Anbalagan; Dr. Chinniah Anbalagan | ||
| ICETIIT/2026/PR/089 | A STUDY ON CUSTOMER OPINION AT MAX | Download..! |
| Dr.R.Banila; V. Bhuvaneshwari; R. Sangavi | ||
| ICETIIT/2026/PR/090 | SUSTAINABILITY AND ENVIRONMENTAL REGULATION: NAVIGATING POLICY FOR A GREENER FUTURE | Download..! |
| Mrs. Abinaya N; Dr. K. Meenatchi Somasundari | ||
| ICETIIT/2026/PR/091 | AN IMPACT OF GREEN MARKETING ON CONSUMER PURCHASE INTENTION TOWARDS FMCG PRODUCTS IN CHENNAI | Download..! |
| Ms. Varsha D; Ms. Lalitha M | ||
| ICETIIT/2026/PR/092 | THE ROLE OF GENERATIVE AI IN DIGITAL MARKETING CONTENT CREATION | Download..! |
| Mr. G. Sathish; Mr. N. Mugilan | ||
| ICETIIT/2026/PR/093 | RETAIL SALES STRATEGIES AND THEIR EFFECTIVENESS | Download..! |
| Ms. S. Shanmuga Priya; Ms. I. Pooja Devi | ||
| ICETIIT/2026/PR/094 | WORKLOAD AND WORK-LIFE BALANCE AMONG MIGRANT EMPLOYEES IN DUAL-CAREER FAMILIES: THE MODERATING ROLE OF CHILDREN IN THE CHENNAI IT SECTOR | Download..! |
| Mrs. Vinotha K; Dr. Gokula Krishnan A | ||
| ICETIIT/2026/PR/095 | தமிழ்இலக்கியத்தில்உடன்கட்டைஏறல் (சதி): ஆய்வுத்தொகுப்பும்புனைவுத்தலைப்புகளும் | Download..! |
| Dr. C. Balasaraswathi | ||
| ICETIIT/2026/PR/096 | AI POWERED SMART WASTE SEGREGATION AND QUALITY INTELLIGENCE SYSTEM | Download..! |
| Ms. Pooja S; Mrs. Arthi Devarani P; Ms. A. Poojasri; Ms. Ramya B | ||
| ICETIIT/2026/PR/097 | AI-BASED CUSTOMER SERVICE | Download..! |
| Mr. Bharath G; Mr. Edwin M | ||
| ICETIIT/2026/PR/098 | ARTIFICIAL INTELLIGENCE IN MODERN BUSINESS & COMMERCE | Download..! |
| Ms. Kirthika B; Ms. Kalai Selvi R; Ms. Sumaiya Begum S | ||
| ICETIIT/2026/PR/099 | A STUDY ON THE EFFECTIVENESS OF EMPLOYEE TRAINING AND DEVELOPMENT ON EMPLOYEE PERFORMANCE AMONG PRIVATE-SECTOR EMPLOYEES IN CHENNAI | Download..! |
| Ms. K. Hemalatha; Ms. P. Anusuya Devi | ||
| ICETIIT/2026/PR/100 | EMPLOYEE JOB SATISFACTION | Download..! |
| Ms. G. Aarthi; Ms. B.L. Samyuktha | ||
| ICETIIT/2026/PR/101 | A STUDY ON CUSTOMER SATISFACTION IN TRENDS, PERUMBAKKAM CHENNAI | Download..! |
| Dr. A. Ruth Priya; Ms. J. Thabithal | ||
| ICETIIT/2026/PR/102 | FARM CONNECT: DESIGN, DEVELOPMENT, AND EVALUATION OF A DIGITAL FARMER-TO-CONSUMER MARKETPLACE | Download..! |
| Dr. C. Radhika; Ms. Karthika V | ||
| ICETIIT/2026/PR/103 | EMERGING TECHNOLOGIES IN AGRICULTURAL E-COMMERCE: ENHANCING FARMER EMPOWERMENT AND MARKET SUSTAINABILITY | Download..! |
| Ms.Riveka V; Dr. A. Krishnamoorthy | ||
| ICETIIT/2026/PR/104 | ROLE OF DATA ANALYTICS IN BUSINESS DECISION -MAKING | Download..! |
| Mr. Shanthosh. R; Mr. Velayutham. R | ||
| ICETIIT/2026/PR/105 | AGRIPULSE AI: AN AI-BASED CROP DISEASE IDENTIFICATION AND ADVISORY SYSTEM FOR PRECISION AGRICULTURE | Download..! |
| Ms. Raja Shree M A; Mrs. Arthi Devarani P; Ms. Sandhiya P; Ms. Sandhiya J | ||
| ICETIIT/2026/PR/106 | GENERATIVE AI IN RETAIL INVESTMENT DECISION-MAKING: A STUDY ON AWARENESS, TRUST, AND BEHAVIOURAL INFLUENCE | Download..! |
| Dr. Kalpana Naidu C; Ms. Thanushreyaa A R D | ||
| ICETIIT/2026/PR/107 | STUDY ON “IMPACT OF SOCIAL MEDIA MARKETING ON THE BUYING BEHAVIOUR OF GEN Z CONSUMERS | Download..! |
| Ms. Renuga M | ||
| ICETIIT/2026/PR/108 | AN EXPLAINABLE MACHINE LEARNING FRAMEWORK FOR EARLY DRUG-ABUSE RISK ASSESSMENT AND STRATIFICATION | Download..! |
| Mr. Jesu Melwin. P M; Dr. A. Maria Vinitha | ||
| ICETIIT/2026/PR/109 | IMPACT OF AI ON STUDENT PRODUCTIVITY | Download..! |
| Ms. Nivega Akshaya. S; Mrs. Pavithra | ||
| ICETIIT/2026/PR/110 | IMPACT OF ONLINE REVIEW ON PURCHASE DECISION | Download..! |
| Ms. Esther. M; Mrs. Padmashree | ||
| ICETIIT/2026/PR/111 | A STUDY ON EMPLOYEE TRAINING AND TRAINING & DEVELOPMENT | Download..! |
| Mr. V. Praveen Kumar; Mr. K. Hari Krishnan | ||
| ICETIIT/2026/PR/112 | A STUDY ON CUSTOMER SERVICE QUALITY AND CUSTOMER SATISFACTION | Download..! |
| Mr. S. Manoj Kumar; Mr. A. M. Madhesh | ||
| ICETIIT/2026/PR/113 | INVESTORS’ PERCEPTION AND ITS DETERMINANTS IN MUTUAL FUND INVESTMENT IN THIRUVANANTHAPURAM DISTRICT | Download..! |
| Mr. Muhammed Riyaz H; Dr. M. Jenifer Ezhilarasi | ||
| ICETIIT/2026/PR/114 | NEW DEFINITIONS OF CINEMATICISM: CINEPHILIA, VENUES, AND VIEWING EXPERIENCES IN THE DIGITAL AGE | Download..! |
| Mr. Sabareesh M; Dr. Nirmala M | ||
| ICETIIT/2026/PR/115 | AI IN EDUCATION AND EDUTECH: TRANSFORMING TEACHING, LEARNING, ASSESSMENT AND EDUCATIONAL ECOSYSTEMS | Download..! |
| Mrs. G. Meenakshi Priyadarsini; Dr. P. Jayanthi; Ms. V. Bhavani | ||
| ICETIIT/2026/PR/116 | FINANCIAL INNOVATION IN BANKING: EMPOWERING AGRICULTURAL SMES BY INVESTMENT AND SUPPORT | Download..! |
| Mrs. Abirami M; Mr. Nandhana Nishad | ||
| ICETIIT/2026/PR/117 | A STUDY ON CONSUMER BUYING BEHAVIOUR TOWARDS HOME APPLIANCES | Download..! |
| Mr. J. Gopi Krishnan; Mr. R. Dhinakaran | ||
| ICETIIT/2026/PR/118 | A STUDY ON TRAINING AND DEVELOPMENT | Download..! |
| Ms. R. Anisha; Ms. P. Dharshni | ||
| ICETIIT/2026/PR/119 | A STUDY ON WORK-LIFE BALANCE OF EMPLOYEES | Download..! |
| Mr. D. Abinesh; Mr. B. Bharath | ||
| ICETIIT/2026/PR/120 | A STUDY ON ROLE OF INNOVATION IN BUSINESS GROWTH | Download..! |
| Ms. D. Kaviya; Ms. J. Sharmila | ||
| ICETIIT/2026/PR/121 | A STUDY ON LEADERSHIP STYLE AND EMPLOYEE PERFORMANCE | Download..! |
| Ms. R. Janani; Ms. S. Haripriya | ||
| ICETIIT/2026/PR/122 | HOME ENVIRONMENT IN RELATION TO EDUCATIONAL ACHIEVEMENT AMONG COLLEGE STUDENTS | Download..! |
| Dr. P. Anandhi; Ms. S. Sowmiya; Ms. T. Janani | ||
| ICETIIT/2026/PR/123 | MOTIVATIONAL FACTORS AND EMOTIONAL INTELLIGENCE OF JOURNALISTS | Download..! |
| Mr. R. Hemanath; Mr. P. Bharath Raj | ||
| ICETIIT/2026/PR/124 | EMPLOYEE SATISFACTION AMONG EMPLOYEES: A STUDY ON EMPLOYEE TRAINING AND TRAINING & DEVELOPMENT | Download..! |
| Mr. Deepak; Mr. Khaja Mohideen | ||
| ICETIIT/2026/PR/125 | GST INVOICE TRANSPARENCY & CONSUMER PERCEIVED VALUE: EVIDENCE FROM RETAIL CONSUMERS | Download..! |
| Mr. Muthukumar P; Dr. G. Mythili | ||
| ICETIIT/2026/PR/126 | INDIA’S RACE TO BUILD ITS OWN SEMICONDUCTOR ECOSYSTEM: OPPORTUNITIES, CHALLENGES AND THE ROAD AHEAD | Download..! |
| Ms. A. Thenmozhi; Dr. G. Sakunthla Devi | ||
| ICETIIT/2026/PR/127 | NEXORA AI | Download..! |
| Mr. Sukumar C; Mr. Rohith J; Mr. Santhana Mano Balaji E; Mr. Saran Teja S128 | ||
| ICETIIT/2026/PR/128 | GENDERED ALGORITHMS: INTERROGATING AI, IDENTITY AND THE 129POLITICS OF THE GAZE | Download..! |
| Mrs. Sarika M; Dr. S. Shridevi | ||
| ICETIIT/2026/PR/129 | THE RISE OF QUICK COMMERCE – RESHAPING CONSUMER EXPECTATIONS AND THE FUTURE OF RETAIL | Download..! |
| Ms. Leelasri G; Ms. M. Geetha | ||
| ICETIIT/2026/PR/130 | AWARENESS OF AI-DRIVEN DIGITAL FINANCIAL FRAUDS AND SECURITY PERCEPTIONS AMONG RETAIL BANKING CUSTOMERS | Download..! |
| Ms. Karthiga M; Ms. T. R. Vijayalakshmi | ||
| ICETIIT/2026/PR/131 | WHEN HIGHER OIL PRICES HURT AN OIL MARKETER: EVIDENCE FROM INDIAN OIL CORPORATION AMID FEDERAL RESERVE TIGHTENING | Download..! |
| Mr. Sathyanarayanan P | ||
| ICETIIT/2026/PR/132 | A STUDY ON THE ADOPTION AND AWARENESS OF ARTIFICIAL INTELLIGENCE IN BUSINESS AMONG YOUNG ADULTS IN NAGERCOIL CORPORATION | Download..! |
| Ms. Archana N | ||
| ICETIIT/2026/PR/133 | DIGITAL BUYING REVOLUTION: THE INTEGRATED INFLUENCE OF E-COMMERCE AND DIGITAL PAYMENT SYSTEMS ON CONSUMER PURCHASE DECISIONS IN KANYAKUMARI DISTRICT | Download..! |
| Ms. Amsatha K; Ms. Afrin K | ||
| ICETIIT/2026/PR/134 | IMPACT OF SELF-CREATED AI-POWERED WEBSITES IN E-COMMERCE FOR SMALL VENDORS | Download..! |
| Dr. S. Pratiksha | ||
| ICETIIT/2026/PR/135 | INTEGRATION OF ARTIFICIAL INTELLIGENCE IN E-COMMERCE AND ITS DISADVANTAGES: A SECONDARY RESEARCH REVIEW | Download..! |
| Dr. B. Karthikeyan | ||
| ICETIIT/2026/PR/136 | BEYOND CONVENIENCE: THE PSYCHOLOGY OF IMPULSE BUYING IN QUICK COMMERCE | Download..! |
| Dr. M. Kaveri | ||
| ICETIIT/2026/PR/137 | “ONE TAP TODAY, AUTONOMOUS PAYMENT TOMORROW: THE EVOLUTION OF DIGITAL PAYMENTS” | Download..! |
| Ms. K. Namritha; Dr. H. S. Rupa | ||
| ICETIIT/2026/PR/138 | GENERATIVE AI IN BANKING: EMERGING OPPORTUNITIES FOR CUSTOMER SERVICE AND FINANCIAL DECISION-MAKING | Download..! |
| Ms. M. Kasthuri | ||
| ICETIIT/2026/PR/139 | GENERATIVE AI AS A LEARNING PARTNER: INVESTIGATING STUDENT’S PERCEPTIONS, USAGE PATTERNS AND ACADEMIC ENGAGEMENT IN HIGHER EDUCATION. | Download..! |
| Ms. Meena Vaishnavi S; Dr. K. Meenakshi; Ms. U. Kaviya | ||
| ICETIIT/2026/PR/140 | GENERATIVE AI AND ACADEMIC WRITING IN HIGHER EDUCATION: RETHINKING ENGLISH LANGUAGE SKILLS IN THE AGE OF LARGE LANGUAGE MODELS | Download..! |
| Mr. Vinoth Prasath SJ | ||
| ICETIIT/2026/PR/141 | THE ATTENTION ECONOMY AND CONSUMER SPENDING AMONG GEN Z: EXAMINING THE RELATIONSHIP BETWEEN DIGITAL ENGAGEMENT AND UNPLANNED PURCHASES | Download..! |
| Dr. K. Lakshmi; Ms. Akshitha B | ||
| ICETIIT/2026/PR/142 | BEYOND AUTOMATION: EXAMINING THE HUMAN TOUCH IN AI-DRIVEN CUSTOMER EXPERIENCE | Download..! |
| Ms.Pranathi Prabhu; Dr. K. Lakshmi | ||
| ICETIIT/2026/PR/143 | BEYOND GAUSSIAN: ALPHA-STABLE AND CAUCHY PRIORS FOR IMPULSIVE NOISE DENOISING IN ECG SIGNALS USING PTB-XL DATASET | Download..! |
| Mrs. Aruna R; Dr. N. Nithyapriya | ||
| ICETIIT/2026/PR/144 | PAYING DIGITAL, SAVING DIFFERENT: THE EFFECT OF UPI ADOPTION ON HOUSEHOLD SAVINGS BEHAVIOUR. | Download..! |
| Dr. Saranya Devi | ||
| ICETIIT/2026/PR/145 | AI-DRIVEN FINANCIAL DECISION-MAKING AMONG COLLEGE PROFESSORS: AN INTEGRATED STUDY OF FINANCIAL COGNITION, TECHNOLOGY ADOPTION, BEHAVIOUR, FINANCIAL COMMUNICATION AND STATISTICAL MODELLING | Download..! |
| Ms. V. Sarvasree Rajalakshmi Jain | ||
| ICETIIT/2026/PR/146 | DECOUPLING TRAFFIC FROM TRUST: BRAND VISIBILITY, ATTRIBUTION, AND GENERATIVE ENGINE OPTIMIZATION (GEO) IN A ZERO-CLICK SEARCH LANDSCAPE | Download..! |
| Dr. M. Geetha | ||
| ICETIIT/2026/PR/147 | THE SILENT WITNESS: ETHICS OF WAR CINEMATOGRAPHY | Download..! |
| Mr. Sreenath M; Dr. Nirmala M | ||
| ICETIIT/2026/PR/148 | DECONSTRUCTING CINEMATIC AGENCY AND AUDIENCE RECEPTION: GENDER REPRESENTATION IN CONTEMPORARY WOMEN-CENTRIC MALAYALAM CINEMA | Download..! |
| Mrs. Nikitha Shaji Thomas; Dr. Nirmala M | ||
| ICETIIT/2026/PR/149 | IMPACT OF SHORT-FORM VIDEO CONTENT ON YOUTH ATTENTION SPANS AND CONSUMPTION HABITS | Download..! |
| Dr. Nirmala Raghavan | ||
| ICETIIT/2026/PR/150 | THE PARADOX OF GLOBALISATION ECONOMIC INTERDEPENDENCE AND VULNERABILITY DURING COVID 19 | Download..! |
| Ms. Gayathri S; Dr. G. Vanitha | ||
| ICETIIT/2026/PR/151 | A STUDY ON EMPLOYEE JOB SATISFACTION | Download..! |
| Ms. Madhuvandhana; Ms. K. Hemalatha; Ms. K. Abinaya | ||
| ICETIIT/2026/PR/152 | BLOCKCHAIN TECHNOLOGY IN ACCOUNTING: OPPORTUNITIES FOR TRANSPARENCY AND FRAUD PREVENTION | Download..! |
| Ms. P. Kiruthika; Dr. M. Mahalakshmi | ||
| ICETIIT/2026/PR/153 | THE ALGORITHMIC VOICE: GENDER, VISIBILITY, AND PLATFORM POWER IN CONTEMPORARY VIDEO PODCASTING | Download..! |
| Mr. Jeffrey Paul S; Dr. M. Lakshmipriya | ||
| ICETIIT/2026/PR/154 | AI AND THE FUTURE OF EMPLOYMENT | Download..! |
| Ms. Jaya Pavithra N | ||
| ICETIIT/2026/PR/155 | FROM CONVENIENCE TO BURNOUT: A STUDY ON ONLINE LEARNING FATIGUE AND STUDENT WELL-BEING | Download..! |
| Ms. Aparna G; Ms. Kaviya; Ms. A. Priyanka | ||
| ICETIIT/2026/PR/156 | WHEN AI STARTS HANDLING MONEY: AGENTIC FINANCE AND THE TRANSFORMATION OF THE FINANCIAL ECOSYSTEM | Download..! |
| Dr. S. Anitha; Ms. Gokula Lakshmi R | ||
| ICETIIT/2026/PR/157 | A STUDY ON WORK-LIFE BALANCE AND EMPLOYEE PRODUCTIVITY IN NAGERCOIL CORPORATION. | Download..! |
| Ms. Felshiya Joy J | ||
| ICETIIT/2026/PR/158 | IOT-BASED SMART HELMET DETECTION AND BIKE IGNITION CONTROL SYSTEM | Download..! |
| Ms. Shivani M; Ms. Ritu N; Ms. Sanjushree G; Ms. P. Arthi Devarani | ||
| ICETIIT/2026/PR/159 | “GREEN HUMAN RESOURCE MANAGEMENT PRACTICES AND WORKFORCE EQUITY IN EDUCATIONAL INSTITUTIONS: AN EMPIRICAL STUDY” | Download..! |
| Mrs. K. Sulthana Banu; Dr. Hemanathan M | ||
| ICETIIT/2026/PR/160 | THE PSYCHOLOGY OF MONEY: HOW HUMAN BEHAVIOUR SHAPES COMMERCE, FINANCE AND ECONOMICS | Download..! |
| Ms. Dhanishta M; Ms. Uma Mageshwari Bai DK; Ms. Sumaiya Begum S | ||
| ICETIIT/2026/PR/161 | E-COMMERCE THE MODERN WAY OF DOING BUSINESS | Download..! |
| Ms. Pavithira Y; Ms. Sandhya S; Ms. Saveetha S | ||
| ICETIIT/2026/PR/162 | FINANCIAL CHALLENGES AND REVENUE MANAGEMENT IN THE AVIATION INDUSTRY | Download..! |
| Ms. Nivetha P; Ms. Mirunalini G; Ms. Mohana Priya K | ||
| ICETIIT/2026/PR/163 | IS THE 10-MINUTE DELIVERY WORTH IT? QUICK COMMERCE AND THE REAL COST OF CONVENIENCE | Download..! |
| Ms. Devi Shree B; Ms. Reshma S | ||
| ICETIIT/2026/PR/164 | BUY NOW, PAY LATER: INCLUSION OR DEBT TRAP? | Download..! |
| Ms. Dhivya Shree B; Ms. Manisha M; Ms. Bhuvaneshwari Y | ||
| ICETIIT/2026/PR/165 | WOMEN ENTREPRENEURSHIP | Download..! |
| Ms. Keerthana E; Ms. Varshini B G | ||
| ICETIIT/2026/PR/166 | APPLICATION OF GRAPH THEORY IN SMART CITY DEVELOPMENT: OPTIMIZING URBAN NETWORKS | Download..! |
| Mr. Balaji A; Mr. Rajesh D; Mr. Manigandan D | ||
| ICETIIT/2026/PR/167 | E COMMERCE | Download..! |
| Ms. K. Kaviya; Ms. G Jayashree; Ms. V. Lavanya | ||
| ICETIIT/2026/PR/168 | ROLE OF MSMES IN INDIA | Download..! |
| Ms. Sowmiya. K; Ms. Kalaiselvi R; Ms. Mariya Gabrila P | ||
| ICETIIT/2026/PR/169 | CONSUMER PSYCHOLOGY | Download..! |
| Ms. Swathi. S | ||
| ICETIIT/2026/PR/170 | DIGITAL MARKETING AND BUSINESS GROWTH | Download..! |
| Ms. Safrin. G; Ms. Monisha. R; Ms. Akshitha SP | ||
| ICETIIT/2026/PR/171 | HUMAN RESOURCES MANAGEMENT | Download..! |
| Ms. S. Rohini; Ms. A. Dency | ||
| ICETIIT/2026/PR/172 | FINANCE | Download..! |
| Ms. Nisha .B; Ms. Ranjani .S | ||
| ICETIIT/2026/PR/173 | RISK MANAGEMENT PRACTICE IN BANKING SECTOR | Download..! |
| Ms. N. Samsu Almaas; Ms. S. Priya Dharshini; Ms. Aarthi P | ||
| ICETIIT/2026/PR/174 | THE PSYCHOLOGY OF PRICING | Download..! |
| Ms. Devi sri B; Ms. Muthusree J; Ms. Srinidhi S | ||
| ICETIIT/2026/PR/175 | A STUDY ON THE EFFECTIVENESS OF EMPLOYEE TRAINING AND DEVELOPMENT ON EMPLOYEE PERFORMANCE AMONG PRIVATE SECTOR EMPLOYEE IN CHENNAI | Download..! |
| K. Hemalatha; P. Anusuya Devi | ||
| ICETIIT/2026/PR/176 | NEUROMARKETING | Download..! |
| Ms. Beulha. S; Ms. Rubina A | ||
| ICETIIT/2026/PR/177 | E COMMERCE: ARTIFICIAL INTELLIGENCE IN MODERN BUSINESS & COMMERCE | Download..! |
| Ms.Krithika. B; Ms. Silsiya R; Ms. Malini G | ||
| ICETIIT/2026/PR/178 | EXPERIMENTAL EVALUATION OF WEB AUTOMATION RESILIENCE USING COMPUTER VISION AND CHROMIUM DEVTOOLS PROTOCOL IN RPA | Download..! |
| Ms.R. Madhangi; Dr. M. Vidhya; Dr. V. Priyalakshmi | ||
| ICETIIT/2026/PR/179 | THE PSYCHOLOGY OF BUY NOW PAY LATER IMPACT ON YOUNG CONSUMERS | Download..! |
| Ms.Gayathri R; Dr. G. Vanitha | ||
| ICETIIT/2026/PR/180 | SMART AGRICULTURE THROUGH ARTIFICIAL INTELLIGENCE: HELPING FARMERS ADOPT SUSTAINABLE FARMING PRACTICES | Download..! |
| Ms. Jerline A; Dr. A. Rizwana | ||
| ICETIIT/2026/PR/181 | THE NEXUS OF ENGAGEMENT AND SATISFACTION IN HIGHER EDUCATION: A CONCEPTUAL FRAMEWORK FOR FACULTY | Download..! |
| Mrs. Ramya V; Dr. Gokulakrishnan A | ||
| ICETIIT/2026/PR/182 | FINTECH ADOPTION AMONG RURAL AND SEMI-URBAN CONSUMERS | Download..! |
| Dr. T. Devi Kamatchi | ||
| ICETIIT/2026/PR/183 | COMMERCE AS “MARKETING” | Download..! |
| Ms. Mouni MS; Ms. Vaishnavi S | ||
| ICETIIT/2026/PR/184 | POTENTIALS AND CONSTRAINTS OF CARGO CONSOLIDATION IN MARITIME LOGISTICS | Download..! |
| Mr. Nandagopal Menon; Mr. Bala Sathya A | ||
| ICETIIT/2026/PR/185 | THE ROLE OF DIGITAL MARKETING TRANSFORMATION IN DRIVING SUSTAINABLE BUSINESS GROWTH | Download..! |
| Mr. L. Vigneshwaran; Ms. D. Priyadharshini | ||
| ICETIIT/2026/PR/186 | ESG-LINKED GST INCENTIVES AS A CATALYST FOR SUSTAINABLE INVESTMENT: A NOVEL POLICY FRAMEWORK FOR TAMIL NADU MSMEs” | Download..! |
| Ms. Kowsalya M; Ms. Ishwarya R; Dr. Y. Kalaivani | ||
| ICETIIT/2026/PR/187 | THE FUTURE OF SHOPPING:VIRTUAL STORES AND IMMERSIVE COMMERCE | Download..! |
| Ms. Kavya S | ||
| ICETIIT/2026/PR/188 | WORK-LIFE BALANCE IN THE CORPORATE WORLD | Download..! |
| Ms. Dhanalakshmi M; Ms. Keerthana R;Ms. Madhumitha G | ||
| ICETIIT/2026/PR/189 | IMPACT OF DIGITAL PAYMENTS ON CONSUMER BEHAVIOUR: A STUDY WITH SPECIAL REFERENCE TO KANNIYAKUMARI DISTRICT. | Download..! |
| Ms. M. K. Raja Lekshmi | ||
| ICETIIT/2026/PR/190 | CONTEXT-AWARE ADAPTIVE SMARTPHONE INTERACTION FOR ADULTS: A HUMAN-CENTERED FRAMEWORK FOR COGNITIVE SUPPORT AND DIGITAL SAFETY | Download..! |
| Dr. M. Lavanya; Ms. R. Kavya | ||
| ICETIIT/2026/PR/191 | MATHEMATICAL MODELING AND STATISTICAL ANALYSIS OF CLIMATE CHANGE DATA | Download..! |
| Lt.S. Gunasekaran; Ms.S.Sowmiya | ||
| ICETIIT/2026/PR/192 | A STUDY ON EMPLOYEE WELFARE AND ITS IMPACT ON EMPLOYEE | Download..! |
| Dr. R. Banila; Mr. S.Tamilselvan | ||
| ICETIIT/2026/PR/193 | “MANAGEMENT 5.0: REIMAGINING BUSINESS FOR THE FUTURE A STUDY WITH SPECIAL REFERENCE TO KANYAKUMARI DISTRICT” | Download..! |
| Ms. Akshaya M K | ||
| ICETIIT/2026/PR/194 | A STUDY ON RISKS AND OPPORTUNITIES OF CRYPTOCURRENCY | Download..! |
| Ms. Dhanalakshmi M; Mr. Venkatesan R | ||
| ICETIIT/2026/PR/195 | TO ASSESS THE OVERALL QUALITY OF WORKLIFE OF EMPLOYEES | Download..! |
| Ms. D. Veronica Merlin Jebaselvi; Ms. S.Priya Dharshini 196 | ||
| ICETIIT/2026/PR/196 | INFLUENCE OF SOCIAL MEDIA CONTENT ON E-COMMERCE CONSUMER BEHAVIOUR: AN INTEGRATED STUDY OF DIGITAL MARKETING, CONSUMER PSYCHOLOGY AND BUSINESS PERFORMANCE | Download..! |
| Dr. V. Varalakshmi | ||
| ICETIIT/2026/PR/197 | THINK. PLAN. ACT.: THE NEW ERA OF AGENTIC ARTIFICIAL INTELLIGENCE | Download..! |
| Ms. Mohana C; Ms. Saranya A; Ms. P. Jeba Christybai | ||
| ICETIIT/2026/PR/198 | EXPLAINABLE AI IN CYBERSECURITY: UNDERSTANDING AI-BASED THREAT DETECTION | Download..! |
| Ms. Abirami N; Ms. Rasika S; Ms. Priya K | ||
| ICETIIT/2026/PR/199 | AN INTERNET OF THINGS FALL DETECTION SYSTEM WITH EMERGENCY HELP FOR SENIORS | Download..! |
| Dr. M. Lavanya; Ms. Gothavari K | ||
| ICETIIT/2026/PR/200 | TOPOLOGICAL DESCRIPTORS, ENTROPY MEASURES IN U-CARBON NETWORKS | Download..! |
| Dr. J. Celin Fiona | ||
| ICETIIT/2026/PR/201 | AI IN ACCOUNTING: TRANSFORMATION THE FUTURE OF ACCOUNTING | Download..! |
| Ms. Meena M | ||
| ICETIIT/2026/PR/202 | SUSTAINABLE PACKAGING IN E-COMMERCE: HOW GREEN CHOICES CUT COSTS AND BUILD CUSTOMER LOYALTY | Download..! |
| Ms. M. Princy Sathia Kumari ; Dr.T. Shirley Devakirubai | ||
| ICETIIT/2026/PR/204 | “DECOMPOSITION OF INDIA’S FISCAL DEFICIT: AN EMPIRICAL STUDY OF THE UNION GOVERNMENT’S FISCAL POSITION AND CONSOLIDATION PATH” | Download..! |
| Dr. G. Ashok; Dr. V S Murali | ||
| ICETIIT/2026/PR/205 | AI CHATBOTS AS FINANCIAL ASSISTANTS: AWARENESS, TRUST AND USAGE AMONG COLLEGE PROFESSORS | Download..! |
| Dr. E. Mahendhiran | ||
| ICETIIT/2026/PR/206 | CUSTOMER EXPERIENCE AND LOYALTY IN E-COMMERCE RETURNS: A STUDY OF AI-ENABLED REVERSE LOGISTICS | Download..! |
| Ms. G.Jestina Henin; Dr. S. Kamakshi | ||
| ICETIIT/2026/PR/207 | WHEN CLIMATE RISK BECOMES SYSTEMIC RISK: A CONCEPTUAL FRAMEWORK OF ASSET REPRICING, INVESTOR BEHAVIOUR AND CROSS-MARKET CONTAGION | Download..! |
| Ms Kavya S; Dr Faisal Usmani | ||
| ICETIIT/2026/PR/208 | A QUANTITATIVE STUDY ON SOCIAL COMMERCE AND INFLUENCER-DRIVEN DIGITAL MARKETS | Download..! |
| Mr. E. Kannan | ||
| ICETIIT/2026/PR/209 | E-COMMERCE AND ONLINE BUSINESS | Download..! |
| Ms. Shalini P; Ms. Yogapriya B | ||
| ICETIIT/2026/PR/210 | ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING APPROACHES FOR NETWORK INTRUSION AND ANOMALY DETECTION | Download..! |
| Ms. Zaerataj M; Ms. Janani G; Ms .S.Josephine Arul Jothi | ||
| ICETIIT/2026/PR/214 | MARKET CONCENTRATION IN UPI AND ITS IMPLICATIONS FOR INDIA’S DIGITAL PUBLIC INFRASTRUCTURE DIPLOMACY | Download..! |
| Mr. T. Suddarshen; Dr. E. Kalaivanan; Dr. M. Kotteshwari ; Dr. A. Noornisha | ||
| ICETIIT/2026/PR/215 | “A STUDY ON THE IMPACT OF CONSUMER PREFERENCES FOR SUSTAINABLE FASHION ON CLOTHING CHOICES: A FOCUSED STUDY IN CHENNAI CITY” | Download..! |
| Mrs. Tamilarasi B; Mrs. Priya V S | ||
| ICETIIT/2026/PR/218 | ARTIFICIAL INTELLIGENCE IN MODERN BUSINESS AND COMMERCE | Download..! |
| Ms. Sebenia SS | ||
| ICETIIT/2026/PR/219 | THE USE OF ARTIFICIAL INTELLIGENCE TOOLS IN EDUCATION: A STUDY OF NOTEBOOKLM | Download..! |
| Dr. D. Muthulakshmi; Ms. J. Dhannya | ||
| ICETIIT/2026/PR/220 | AN ANALYSIS OF VISUAL METAPHORS IN THE TAMIL FILM KARNAN | Download..! |
| Dr. D.Saravanan | ||
| ICETIIT/2026/PR/221 | MONETIZING INFLUENCE: THE STRATEGIC MANAGEMENT AND MICROECONOMICS OF DIGITAL COMMERCE WITHIN THE CREATOR ECONOMY. | Download..! |
| Mr. C. Srinivasan | ||
| ICETIIT/2026/PR/222 | IMPACT OF AI-BASED VIRTUAL ASSISTANCE CUSTOMER INTERACTION IN E-COMMERCE : AN EMPIRICAL STUDIES | Download..! |
| Dr. P. Parameswari; Dr. T. Aryamala | ||
| ICETIIT/2026/PR/223 | FROM SLIPS OF THE TONGUE TO LANGUAGE BREAKDOWN: A NEUROLINGUISTIC STUDY OF SPEECH ERRORS AND APHASIA THROUGH SPREADING-ACTIVATION THEORY | Download..! |
| Ms. Nandhinipriya T | ||
| ICETIIT/2026/PR/224 | BETWEEN WHAT WE MEAN AND WHAT WE SAY: EXPLORING MULTILINGUAL EXPRESSION OF THOUGHT | Download..! |
| Ms. Kanishka V | ||
| ICETIIT/2026/PR/225 | CODE-SWITCHING BEYOND BOUNDARIES: UNDERSTANDING MULTILINGUAL COMMUNICATION AS A SOCIAL PRACTICE | Download..! |
| Ms. Rithika Shree SS | ||
| ICETIIT/2026/PR/226 | “WHY DO WE MIX ?” : GEN-Z PERCEPTIONS OF TANGLISH, IDENTITY AND PEER BELONGING | Download..! |
| Ms. N.S. Sai Sharmily | ||
| ICETIIT/2026/PR/227 | QUICK COMMERCE (BLINKIT, ZEPTO, INSTAMART) AND ITS IMPACT ON SUSTAINABLE DEVELOPMENT GOALS | Download..! |
| Ms. Bharani Lakshmi S; Ms. Shagana R; Ms. Akshayaa P | ||
| ICETIIT/2026/PR/228 | AN ANALYTICAL STUDY OF THE EMERGENCE OF SCREEN BASED FILM INTO IMMERSIVE AND SPATIAL CINEMA | Download..! |
| Dr. B. Senthil Kumar | ||
| ICETIIT/2026/PR/229 | DIGITAL PAYMENT CONVENIENCE AS A CATALYST FOR IMPULSE BUYING BEHAVIOUR | Download..! |
| Ms. Bharani Lakshmi S; Ms. Sri Shivaani S; Ms. Shahana R | ||
| ICETIIT/2026/PR/230 | ROLE OF ARTIFICIAL INTELLIGENCE-BASED HEALTH APPLICATIONS IN PROMOTING HEALTH AWARENESS AND HEALTHY LIFESTYLE PRACTICES AMONG YOUNG ADULTS | Download..! |
| Ms. Bharani Lakshmi S; Ms. Gnanathi P; Ms. Santhiya S | ||
| ICETIIT/2026/PR/231 | CONTROLLING LANGUAGE, CONTROLLING SOCIETY: A SOCIOLINGUISTIC STUDY OF POWER AND IDEOLOGY IN GEORGE ORWELL’S 1984 | Download..! |
| Ms. Nethra J | ||
| ICETIIT/2026/PR/232 | CONSUMER BEHAVIOR IN THE OMNICHANNEL ERA: SCREEN TO STORE DYNAMICS | Download..! |
| Ms. Bharani Lakshmi S; Ms. Bharathi R; Ms. Aswathi Devi A S | ||
| ICETIIT/2026/PR/233 | THE COUNTDOWN EFFECT: THE PSYCHOLOGY OF URGENCY IN DISCOUNT-DRIVEN SPENDING | Download..! |
| Dr. S Priya Reddy; Ms. Vaagathiswari V; Ms. Aruna AS | ||
| ICETIIT/2026/PR/234 | EXPLORING CONSUMER AWARENESS AND PRACTICES TOWARDS FOOD ADULTERATION | Download..! |
| Dr. K. Malarvizhi; Ms. Adhiti S;Ms. Abhinaya S M | ||
| ICETIIT/2026/PR/235 | HUMAN RESOURCE PLANNING | Download..! |
| Ms. Revathy. S | ||
| ICETIIT/2026/PR/236 | TECHNICAL SKILL MANAGEMENT | Download..! |
| Mr.. P. Santhosh Kumar; Mr. V. Ravi Shankar | ||
| ICETIIT/2026/PR/237 | INFLUENCER MARKETING AND CONSUMER PURCHASE INTENTION: A STUDY AMONG SOCIAL MEDIA USERS | Download..! |
| Dr. Metilda Devakirubai T; Ms. Harshini J; Ms. Samiksha S | ||
| ICETIIT/2026/PR/238 | IMPACT OF PEER LEARNING AWARENESS AND COLLABORATION EFFECTIVENESS ON ACADEMIC PERFORMANCE AND EXAM OUTCOMES AMONG PROFESSIONAL COURSE STUDENTS | Download..! |
| Dr. Malarvizhi K; Ms. Shreya Ashok; Ms. Yuvarani H | ||
| ICETIIT/2026/PR/239 | ROLE OF INDUSTRY-RELEVANT SKILLS IN IMPROVING STUDENTS’ EMPLOYMENT OPPORTUNITIES | Download..! |
| Dr. S. Priya Reddy; Ms. Subasri R; Ms. Raagasree S | ||
| ICETIIT/2026/PR/240 | THE IMPACT OF AI ON HEALTHCARE MARKETING AND CONSUMER DECISION MAKING | Download..! |
| Dr. R. Kavitha; Ms. Shalini J; Ms. Dhanushya S | ||
| ICETIIT/2026/PR/241 | GENERATIVE AI ADOPTION IN HIGHER EDUCATION: STUDENTS’ AWARENESS, USAGE PATTERNS AND PERCEIVED CHALLENGES – A DESCRIPTIVE STUDY | Download..! |
| Dr. K. Malarvizhi; Ms. Amurthavarshini.S; Ms. Nithyasri D | ||
| ICETIIT/2026/PR/242 | A STUDY ON CUSTOMER TRUST AND PREFERENCES TOWARDS AI-DRIVEN PERSONALIZATION | Download..! |
| Dr. Kavitha R; Ms. Lakshana AS; Ms. Kayalvizhi S | ||
| ICETIIT/2026/PR/244 | ALGORITHMIC GOVERNANCE AND PSYCHOLOGICAL SAFETY: MITIGATING BIAS AND BURNOUT IN AI-DRIVEN PERFORMANCE MANAGEMENT SYSTEMS | Download..! |
| Mr. M. Dhanagopal | ||
| ICETIIT/2026/PR/245 | A STUDY ON CONSUMER PREFERENCES | Download..! |
| Mr. L.Vigneshwaran; Ms. V. Rekha; Ms.M. Yogalakahmi | ||
| ICETIIT/2026/PR/246 | REWINDING THE SELF: INDIAN USERS, GENERATIVE AI AND THE 1980S STYLE REVIVAL | Download..! |
| Mr. S.G. Veeralakshmanan | ||
| ICETIIT/2026/PR/247 | “THE URGENCY TRAP: HOW BUSINESSES TURN FEAR OF MISSING OUT INTO CONSUMER ACTION” | Download..! |
| Ms. Bavasree R; DR. H S Rupa | ||
| ICETIIT/2026/PR/248 | GENERATIVE AI FOR CYBERSECURITY THREAT DETECTION AND ATTACK SIMULATION | Download..! |
| Ms. Kirthika G; Ms. Devadharshini; Ms. Rajpriya M | ||
| ICETIIT/2026/PR/249 | A GENERATIVE AI APPROACH FOR AUTOMATED GENERATION OF EDUCATIONAL QUESTIONS FROM TEXTUAL CONTENT | Download..! |
| Ms. Akshaya. M; Ms. Hemavarshini. M; Ms. Chinnakamma Devi J | ||
| ICETIIT/2026/PR/250 | A STUDY ON THE ISSUES AND CHALLENGES IN HUMAN RESOURCE MANAGEMENT | Download..! |
| Dr. N. Mythily; Mr. N. Sugumar Babu | ||
| ICETIIT/2026/PR/251 | THE ROLE OF AI & SUSTAINABLE LIVING: A STUDY ON CONSUMER AWARENESS, TRUST, PURCHASE INTENTION | Download..! |
| Dr. R. Kavitha; Ms. Sai Bavishya S; Ms. Bhumika P | ||
| ICETIIT/2026/PR/252 | ROLE OF COMPANY SECRETARIES IN ESG COMPLIANCE | Download..! |
| Ms. D. C. Deepika; Mrs. R. V. Usha | ||
| ICETIIT/2026/PR/253 | “BUSINESS TRANSFORMATION THROUGH AI AGENTS: AN EMPIRICAL STUDY OF SMALL BUSINESSES IN KANYAKUMARI DISTRICT” | Download..! |
| Ms. Safrin M | ||
| ICETIIT/2026/PR/254 | THE ROLE OF MACHINE LEARNING IN EARLY DISEASE PREDICTION AND DIAGNOSIS | Download..! |
| Ms. Porselvi R; Ms. Monisha S; Ms.Jeevitha V | ||
| ICETIIT/2026/PR/255 | MACHINE LEARNING AND DEEP LEARNING-BASED NETWORK ANOMALY DETECTION | Download..! |
| Ms. Niharikaa K; Ms.Santhoshini S | ||
| ICETIIT/2026/PR/256 | THE ROLE OF EMPLOYEE WELL-BEING IN REDUCING WORKPLACE STRESS AMONG FACULTY MEMBERS | Download..! |
| Mr. Krishnasamy K; Dr. G Mythili | ||
| ICETIIT/2026/PR/257 | IMPACT OF TOURISM ON LOCAL BUSINESSES: A STUDY WITH SPECIAL REFERENCE TO KANNIYAKUMARI DISTRICT | Download..! |
| Ms. S.Abinaya | ||
| ICETIIT/2026/PR/258 | DOCCARE: AN AI-POWERED MULTILINGUAL HEALTHCARE COMPANION FOR ACCESSIBLE AND PERSONALIZED HEALTH SUPPORT | Download..! |
| Ms. Nivedha L; Ms. Sujitha T | ||
| ICETIIT/2026/PR/259 | BIGDATA ANALYTICS: CONCEPTS, TECHNIQUES, AND APPLICATIONS | Download..! |
| Dr. R. Rathidevi; Ms. S. Nethra | ||
| ICETIIT/2026/PR/260 | PROMPT TO PROFESSION: GENERATIVE AI AND THE FUTURE EMPLOYABILITY SKILLS OF COMMERCE GRADUATES | Download..! |
| DR. Shyamala K; Ms. Nandini P | ||
| ICETIIT/2026/PR/261 | AI-ENABLED COMPANY SECRETARY: THE FUTURE CORPORATE GOVERNANCE | Download..! |
| Ms. Nandhini C; Ms. Madhubala M | ||
| ICETIIT/2026/PR/262 | CRISIS-TIME TRANSMISSION OF VOLATILITY: DYNAMIC LINKAGES BETWEEN INDIA AND EMERGING EQUITY MARKETS DURING THE COVID-19 PANDEMIC AND THE RUSSIA–UKRAINE WAR | Download..! |
| Ms. Revathi J; Dr. A. Kavitha | ||
| ICETIIT/2026/PR/263 | THE ROLE OF HUMAN RESOURCE INFORMATION SYSTEMS (HRIS) IN ORGANIZATIONAL PERFORMANCE | Download..! |
| Dr Nirmala Roy; Dr Nida Nasser Al Subhi; Ms. Tabassum Mastan | ||
| ICETIIT/2026/PR/264 | FACTORS INFLUENCING DIGITAL BANKING ADOPTION AMONG YOUNG CUSTOMERS | Download..! |
| Dr. S. Akshaya; Ms. Harshini.T; Ms. Vedha Sri P | ||
| ICETIIT/2026/PR/265 | AI-BASED FINANCIAL ADVICE AND INVESTMENT DECISION-MAKING AMONG YOUNG INVESTORS | Download..! |
| Dr. K. Nirmala; Ms. Blessy; Ms. Abinaya S | ||
| ICETIIT/2026/PR/266 | DIGITAL TRANSFORMATION, ENERGY MARKET RISK AND FINANCIAL MARKET RESILIENCE: A CONCEPTUAL FRAMEWORK | Download..! |
| Ms. Karishma Begum I; Dr. Faisal Usmani | ||
| ICETIIT/2026/PR/267 | DIGITAL MARKETING IN ARTIFICIAL INTELLIGENCE | Download..! |
| Mr. Sathish.G; Mr. Mugilan S | ||
| ICETIIT/2026/PR/268 | AN EMPIRICAL STUDY ON CONSUMER PERCEPTION TOWARDS NEUROMARKETING | Download..! |
| A. Lavanya; Harini M H | ||
| ICETIIT/2026/PR/269 | A STUDY ON CUSTOMER AWARENESS AND ADOPTION OF GREEN BANKING PRACTICES | Download..! |
| Ms. Abirami K; Ms. Maheshwari | ||
| ICETIIT/2026/PR/270 | EMOTION, INFLUENCE AND CONSUMPTION: DECODING IMPULSE BUYING BEHAVIOUR AMONG GENERATION Z | Download..! |
| Dr. Shyamala K; Ms. Dharshini V; Ms. Nisha N | ||
| ICETIIT/2026/PR/271 | MICRO-MANIA: A STUDY OF THE FINANCIAL BEHAVIOUR OF YOUNG ADULTS WHO PLAY COUNTER-STRIKE 2 AND VALORANT | Download..! |
| Mr. Abishek J; Mr. B. Senthil Kumar | ||
| ICETIIT/2026/PR/272 | DIGITAL MARKETING AND CHANGING CONSUMER BEHAVIOUR AMONG YOUNG ADULTS: WITH SPECIAL REFERENCE TO COLLEGE STUDENTS | Download..! |
| Dr. R. Bhavani | ||
| ICETIIT/2026/PR/273 | TAP, SCAN AND SPEND: ANALYSING DIGITAL PAYMENT USAGE AND SPENDING BEHAVIOUR AMONG COLLEGE STUDENTS | Download..! |
| Ms. V. Phreethi; Ms. Varsha. S; Ms. Thenmozhi.S | ||
| ICETIIT/2026/PR/274 | SMARTPHONE DEPENDENCY AND LEARNING ENGAGEMENT AMONG STUDENTS | Download..! |
| Ms. N.S.Roshni; Ms. K.Jothsna; Mrs. R.V.Usha | ||
| ICETIIT/2026/PR/275 | AI ADOPTION AND INCOME INEQUALITY: EMERGING ECONOMIC IMPLICATIONS | Download..! |
| Dr. Nirmala K; Ms. Ashrin.T; Ms. Subhashini B | ||
| ICETIIT/2026/PR/276 | FINANCIAL LITERACY AND PERSONAL FINANCIAL MANAGEMENT AMONG COLLEGE STUDENTS | Download..! |
| Mrs. T. Kanimozhi; Ms. Kithu T; Ms. Daashniya.G | ||
| ICETIIT/2026/PR/277 | ROLE OF ARTIFICIAL INTELLIGENCE IN IMPROVING CUSTOMER EXPERIENCE IN DIGITAL BANKING | Download..! |
| Dr.S.Divya; Ms. S.Pavithra; Ms. R.Saveetha | ||
| ICETIIT/2026/PR/278 | FINANCIAL LITERACY AND INVESTMENT DECISION-MAKING AMONG WORKING WOMEN IN CHENNAI | Download..! |
| Dr. Nirmala K; Ms. N. B. Kheerthana; Ms. Karthika. B | ||
| ICETIIT/2026/PR/279 | GENERATIVE AI IN EDUCATION: STUDENTS’ PERCEPTIONS AND LEARNING OUTCOMES | Download..! |
| Dr. Pavithra B; Ms. Dharshini S; Ms. Naveena | ||
| ICETIIT/2026/PR/280 | DIGITAL TRANSFORMATION AS A DRIVER OF SUSTAINABLE BUSINESS DEVELOPMENT | Download..! |
| Ms. Dharshini Iyappan; Dr. M. Vijayalakshmi | ||
| ICETIIT/2026/PR/281 | THE DECOMMODIFIED VOICE: SEMIOCAPITALISM AND THE PHILOSOPHY OF VOICE IN SHOOJIT SIRCAR’S I WANT TO TALK | Download..! |
| Ms. Immaculate Catherine Anitha C; Dr. R K Jaishree Karthiga | ||
| ICETIIT/2026/PR/282 | WHO OWNS ENGLISH? LANGUAGE, IDENTITY AND THE LOCALISATION OF ENGLISH IN INDIA | Download..! |
| Ms. Aishwarya N | ||
| ICETIIT/2026/PR/283 | DEEPFAKES AND DIGITAL TRUST: HOW AI-GENERATED CONTENT INFLUENCES CONSUMER CONFIDENCE IN ONLINE BRANDS | Download..! |
| Dr. Shyamala K; Ms. Gayathri K; Ms. Janaki N | ||
| ICETIIT/2026/PR/284 | THE INFLUENCE OF ENTREPRENEURIAL ECOSYSTEMS ON THE GROWTH AND SUSTAINABILITY OF STARTUPS AND SMES | Download..! |
| V.K.Elavarasi; Dr.Deepa Rajesh | ||
| ICETIIT/2026/PR/285 | SUSTAINABLE FINANCE AND GREEN INNOVATION: TRANSFORMING SDG COMMITMENTS INTO MEASURABLE SUSTAINABLE IMPACT – AN EMPIRICAL STUDY OF LEADING INDIAN COMPANIES | Download..! |
| Dr. Narmadha Devi S | ||
| ICETIIT/2026/PR/286 | SUSTAINABLE E-COMMERCE AND CONSUMER BUYING BEHAVIOUR IN INDIA. | Download..! |
| Dr.S.Akshaya; Ms. Devadharshni R; Ms. Meena. B | ||
| ICETIIT/2026/PR/287 | A STUDY ON THE RELATIONSHIP BETWEEN FINANCIAL LITERACY AND INVESTMENT AWARENESS AMONG ADULTS | Download..! |
| Dr. Y. Kalaivani; Ms.R.Rubini Mahamaya; Ms. Akshaya R P | ||
| ICETIIT/2026/PR/288 | FIN-FLUENCER MARKETING AND RESPONSIBLE INVESTMENT BEHAVIOUR: THE ROLES OF FINANCIAL LITERACY, RISK PERCEPTION AND TRUST | Download..! |
| Ms. R. Rubini Mahamaya; Mrs.Sivaranjani.S; Dr.Y.Kalaivani | ||
| ICETIIT/2026/PR/289 | WATER AS GOVERNANCE: THE PERSISTENCE OF WATER SCARCITY IN TAMIL CINEMA, FROM THANNER THANNER TO KOOZHANGAL | Download..! |
| Mr. Bagath PS; Dr. Ansu Elsa Joy | ||
| ICETIIT/2026/PR/290 | IMPACT OF SOCIAL MEDIA MARKETING ON CONSUMER PURCHASE DECISION | Download..! |
| Dr.S.Divya; Ms. Anushka C; Ms. P. Samyuktha | ||
| ICETIIT/2026/PR/291 | FACTORS INFLUENCING ELECTRIC VEHICLE PURCHASE INTENTION AMONG YOUNG CONSUMERS IN INDIA | Download..! |
| Dr. Priya Reddy.S; Ms. Swetha.S; Ms. Thejasvini.B | ||
| ICETIIT/2026/PR/292 | THE HIDDEN ECONOMY OF FREE SHIPPING: WHO REALLY PAYS FOR “FREE DELIVERY”? | Download..! |
| Dr. Priya Reddy S; Ms. Dharshini P K; Ms. Monika M | ||
| ICETIIT/2026/PR/293 | IMPACT OF SHORT-FORM VIDEO CONTENT ON CONSUMER PURCHASE DECISION: A STUDY OF DIGITAL CONSUIMER | Download..! |
| Ms. Ishwarya R; Mrs. Sivaranjani S; Dr. Y . Kalaivani | ||
| ICETIIT/2026/PR/294 | A CONCEPTUAL ANALYSIS OF CONSUMER RESPONSE TO TARIFFS | Download..! |
| Dr. Y. Kalaivani; Ms. Kowsalya M; Ms. Shruthi R | ||
| ICETIIT/2026/PR/295 | CONTROLLABILITY OF CAPUTO–HADAMARD FRACTIONAL DIFFERENTIAL EQUATIONS WITH PANTOGRAPH DELAY | Download..! |
| Ms. Anushree Selvam; Mr. R Navaneetha Krishnan; Mr. T. Gunasekar | ||
| ICETIIT/2026/PR/297 | A STUDY ON THE ROLE OF ENTREPRENEURSHIP IN WOMEN’S EMPOWERMENT | Download..! |
| Ms. D. Jeevlin Mercia; Ms. S. Kaleeswari | ||
| ICETIIT/2026/PR/298 | A STUDY ON CONSUMER BUYING BEHAVIOUR WITH REFERENCE TO MARKETING OF TI (TUBE AND INVESTMENTS) CYCLES | Download..! |
| Dr. K. Yasmin | ||
| ICETIIT/2026/PR/299 | A STUDY ON CUSTOMER PREFERENCE AND ELECTRONIC PRODUCTS | Download..! |
| Mrs. K. Hemalatha; Ms. M. Shankari; Ms. D. Manasha Kumari | ||
| ICETIIT/2026/PR/300 | A STUDY ON COMMERCE STUDENTS’ BEHAVIORAL INTENTION TO ADOPT QUANTUM AI TOOLS IN BUSINESS LEARNING AND DECISION MAKING USING THE TECHNOLOGY ACCEPTANCE MODEL (TAM) | Download..! |
| Ms. Mahalakshmi G; Dr. T. Anitha; Ms. Jayashree M | ||
| ICETIIT/2026/PR/301 | AWARENESS OF EMERGING SUPPLY CHAIN TECHNOLOGIES (AI, BIG DATA AND CYBER SECURITY) AND ITS INFLUENCE ON CAREER CONFIDENCE AND INTEREST IN SUPPLY CHAIN CAREERS AMONG YOUNGSTERS | Download..! |
| Ms. Archana S; Dr. T Anitha ; Ms. Swetha K | ||
| ICETIIT/2026/PR/302 | A CRYPTOGRAPHIC FRAMEWORK FOR SECURE,VERIFIABLE AND AUDITABLE ESG DATA MANAGEMENT IN AI – ENABLED BUSINESSES | Download..! |
| Ms. Devi Priya G | ||
| ICETIIT/2026/PR/303 | “THE IMPACT OF ONLINE REVIEWS ON CONSUMER PURCHASE DECISIONS IN NAGARCOVIL “ | Download..! |
| Ms. Aathira T | ||
| ICETIIT/2026/PR/304 | CONSUMER TRUST IN AI-ENABLED DIGITAL PAYMENT SYSTEMS: AN INTEGRATED STUDY OF ARTIFICIAL INTELLIGENCE, PERCEIVED SECURITY, PRIVACY CONCERNS AND DIGITAL PAYMENT ADOPTION | Download..! |
| Mr. Vedhamanickam A | ||
| ICETIIT/2026/PR/305 | “FROM LIKES TO PURCHASES”: EXPLORING THE INFLUENCE OF SOCIAL MEDIA MARKETING ON CONSUMER BUYING BEHAVIOUR | Download..! |
| Dr.Phreethi; Ms. Kavya shree S P | ||
| ICETIIT/2026/PR/307 | ROLS OF DIGITAL PAYMENTS IN THE GROWTH OF THE INDIAN ECONOMY | Download..! |
| Ms. Thanu sri V; Mrs. D. Revathy | ||
| ICETIIT/2026/PR/308 | MANAGEMENT OF AI ADOPTION WITHIN TEACHER EDUCATION IN THE AGE OF INDUSTRY 5.0 | Download..! |
| Mr. Anshu Chandra; Mr. Sakilur Rahman; Dr. Anisha Choudhury | ||
| ICETIIT/2026/PR/309 | CONSUMPTION OF ORGANIC FOOD AND CONSUMER BUYING BEHAVIOR: A LITERATURE REVIEW FROM THE PERSPECTIVE OF SUSTAINABLE DEVELOPMENT GOALS. | Download..! |
| Mrs. Sunandha R; Dr. Sudha S | ||
| ICETIIT/2026/PR/310 | AI IN AUTONOMOUS MOBILE ROBOTS | Download..! |
| Ms. K. Preethika; Ms. A. Kavi Keerthana; Ms. M. Sivapriya | ||
| ICETIIT/2026/PR/311 | DATA-DRIVEN DECISION MAKING USING ARTIFICIAL INTELLIGENCE AND BUSINESS ANALYTICS | Download..! |
| Ms. Emima Rajasekhar E; Ms. Sharika K; Ms. Gayathri B | ||
| ICETIIT/2026/PR/312 | EMOTIONAL INTELLIGENCE, WORK STRESS AND WORK-LIFE BALANCE AMONG WOMEN EMPLOYEES | Download..! |
| Mrs. Mahalakshmi M; Dr. R. Radhika | ||
| ICETIIT/2026/PR/313 | THE DOUBLE SHIFT IN THE DIGITAL ERA: WORK-LIFE BALANCE OF MARRIED WOMEN EMPLOYEES MANAGING PROFESSIONAL AND DOMESTIC RESPONSIBILITIES | Download..! |
| Ms. K. Krishnaveni; Dr. T. Porkodi | ||
| ICETIIT/2026/PR/314 | UPI AND THE TRANSFORMATION OF DIGITAL PAYMENTS IN INDIA | Download..! |
| Ms. T. Deepa Varashini | ||
| ICETIIT/2026/PR/315 | GENERATIVE AI IN HIGHER EDUCATION: OPPORTUNITIES, CHALLENGES AND STUDENT PERSPECTIVES | Download..! |
| Ms. Suruthi V; Dr. L. Leelavathy | ||
| ICETIIT/2026/PR/316 | A STUDY ON IMPACT OF ECONOMICS GROWTH ON WOMEN ENTREPRENEURSHIP IN CHENNAI CITY | Download..! |
| Dr.T.Sasikala | ||
| ICETIIT/2026/PR/317 | SOCIAL MEDIA AND DIGITAL PLATFORMS: EMERGING OPPORTUNITIES FOR WOMEN ENTREPRENEURS | Download..! |
| Dr. S. Pavithra | ||
| ICETIIT/2026/PR/318 | A STUDY ON AI INTEGRATION AND ITS IMPACT ON EMPLOYMENT IN SOFTWARE SECTOR: WITH SPECIAL REFERENCE TO CHENNAI CITY. | Download..! |
| Dr.R.Bhavani | ||
| ICETIIT/2026/PR/319 | DATA-DRIVEN SMART NUTRITION FRAMEWORK FOR PERSONALIZED PREGNANCY OUTCOME OPTIMIZATION | Download..! |
| Mrs. K Rajasankari; Dr. S. Silvia Priscila | ||
| ICETIIT/2026/PR/321 | CONSUMER BEHAVIOUR ON BUY NOW PAY LATER HABIT | Download..! |
| Dr. P. Jayanthi; Mrs.G.Meenakshi Priyadarsini; Ms. Ashwitha Magesh | ||
| ICETIIT/2026/PR/322 | BEYOND VISIBILITY: SKIN TONE, NARRATIVE POSITIONING, AND FEMALE REPRESENTATION IN CONTEMPORARY TAMIL CINEMA | Download..! |
| Ms. Varsha E; Dr. M. Lakshmi Priya | ||
| ICETIIT/2026/PR/323 | A STUDY ON AI-DRIVEN CONSUMER BEHAVIOUR TOWARDS SUSTAINABLE PRODUCTS | Download..! |
| Dr. Shashila S; Dr. C. Chitra | ||
| ICETIIT/2026/PR/324 | INVESTOR AWARENESS AND PERCEPTION TOWARDS GREEN FINANCIAL PRODUCTS IN INDIA | Download..! |
| Ms. Rahila Parveen S; Ms. Kamalika S | ||
| ICETIIT/2026/PR/325 | DIGITAL PAYMENT ADOPTION AND FINANCIAL INCLUSION IN INDIA | Download..! |
| Dr. R. Saranya; Ms. Harrni JB | ||
| ICETIIT/2026/PR/326 | AURA-UPI: AUTONOMOUS UPI RISK ASSESSMENT VIA HYBRID EDGE MACHINE LEARNING AND GRAPH ANALYTICS | Download..! |
| Mr. Rishi. K; Mr. Aswinbino MR; Dr. S. Vijitha | ||
| ICETIIT/2026/PR/327 | A CONTENT ANALYSIS OF WOMEN’S PORTRAYALS IN RECENT TAMIL TV SERIALS | Download..! |
| Mrs. J. Anusuya; Dr. B. Senthilkumar | ||
| ICETIIT/2026/PR/328 | CLIMATE CASTEISM: NATURAL DISASTERS AND ENVIRONMENTAL VIOLENCE AGAINST THE WORKING CLASS | Download..! |
| Mr. S. Ayaan | ||
| ICETIIT/2026/PR/329 | VIRTUAL REALITY AND AUGMENTED REALITY FOR EFFECTIVE TRAINING | Download..! |
| Dr. Balakumar M | ||
| ICETIIT/2026/PR/330 | KHANMIGO IN LEARNING: ITS CONTRIBUTION TO INDIA’S ECONOMIC GROWTH | Download..! |
| Ms. Sruthilaya A; Dr. D. Muthulakshmi | ||
| ICETIIT/2026/PR/331 | AN AI-DRIVEN FRAMEWORK FOR DETECTING EXPLICIT AND IMPLICIT ABUSIVE COMMENTS IN ONLINE SOCIAL MEDIA | Download..! |
| Ms. Hamroudhavarshiny R; Dr. M. Regina | ||
| ICETIIT/2026/PR/332 | A STUDY ON THE ROLE OF AI ASSISTED LEARNING IN HIGHER EDUCATION; PRACTICES, CHALLENGES AND ETHICAL CONCERNS | Download..! |
| Dr. B. Senthil Kumar | ||
| ICETIIT/2026/PR/333 | A STUDY ON THE IMPACT OF HYBRID WORK ON WOMEN EMPLOYEES IN ORGANISATIONS | Download..! |
| Ms. Nivedha M; Dr. Swathi Pradeeba P | ||
| ICETIIT/2026/PR/334 | THE SYNTHETIC ECONOMY: HOW GENERATIVE AI IS REDEFINING VALUE CREATION IN COMMERCE | Download..! |
| Ms. Kirthiga B; Ms. Rithika K; Ms. Sabreen Fathima M | ||
| ICETIIT/2026/PR/335 | GENERATIVE ARTIFICIAL INTELLIGENCE AND CYBERSECURITY IN DIGITAL COMMERCE: EMERGING THREATS AND INTELLIGENT DEFENCE MECHANISMS | Download..! |
| Dr. M. Vijayalakshmi; Dr. Monica KM | ||
| ICETIIT/2026/PR/336 | INFLUENCE OF PERSONALITY FACTORS ON LEADERSHIP STYLES AMONG MANAGERIAL PERSONNEL IN NEW GENERATION BANKS IN CHENNAI CITY | Download..! |
| Mrs. Raheela Farvin; Dr. K. Yasmin | ||
| ICETIIT/2026/PR/337 | BEYOND CROSS-ATTENTION OPTIMIZATION: AN ITERATIVE PROMPTING FRAMEWORK FOR SUPERIOR SPATIAL FIDELITY IN GENERATIVE AI | Download..! |
| Ms. Nivetha S; Ms. Roobini S | ||
| ICETIIT/2026/PR/338 | A STUDY ON THE CUSTOMER SATISFACTION TOWARDS BANKING SERVICES WITH SPECIAL REFERENCE TO CHENNAI CITY | Download..! |
| Ms. R. Kavitha; Ms. M. Menakadevi; Ms. K. Moneesha | ||
| ICETIIT/2026/PR/339 | TRADITIONAL VS. TECHNOLOGY-ENABLED MARKETING PRACTICES: A COMPARATIVE STUDY OF CONSUMER BEHAVIOR AMONG CUSTOMERS OF PHYSICAL GROCERY STORES IN CHENNAI. | Download..! |
| Ms. J. Annalakshmi; Dr. G. Sakunthla Devi | ||
| ICETIIT/2026/PR/341 | AI-ENABLED DECISION SUPPORT FOR LARGE-SCALE COMPUTING: A SYSTEMATIC LITERATURE REVIEW AND RESEARCH ROADMAP | Download..! |
| Mr. K.Ravinandan; Ms. B.Mallikeswari | ||
| ICETIIT/2026/PR/342 | EXPLORING ALIENATION AND IDENTITY IN JHUMPA LAHIRI’S MRS. SEN’S FROM INTERPRETER OF MALADIES | Download..! |
| Dr. Nishakumari N | ||
| ICETIIT/2026/PR/343 | FUSION-AV: A CONFIDENCE-ADAPTIVE MULTI-SOURCE FUSION ALGORITHM FOR CYBER-PHYSICAL THREAT DETECTION IN VEHICULAR AD HOC NETWORKS | Download..! |
| Ms. B.K. Ruchita; Dr. R. Reshma | ||
| ICETIIT/2026/PR/344 | FROM DATA TO DECISIONS: AI IN CONSUMER FINANCE | Download..! |
| Dr. L. Madhumitha | ||
| ICETIIT/2026/PR/345 | UNCOVERING PATTERNS OF SELF-ACTUALIZATION: A STATISTICAL ANALYSIS OF PSYCHOANALYTICAL THEMES IN ROBIN SHARMA’S THE MONK WHO SOLD HIS FERRARI AND PAULO COELHO’S THE ALCHEMIST | Download..! |
| Ms. Kamlesh; Dr. Hansdeen | ||
| ICETIIT/2026/PR/346 | FACTORS INFLUENCING GEN Z’S CHOICE OF SIDE-HUSTLE PLATFORMS: AN ANALYSIS ON KEY DECISION FACTORS | Download..! |
| Ms. Joselin Gracia; Ms. Riyana Peer Mohamed | ||
| ICETIIT/2026/PR/347 | A LOCALIZED CONFIDENCE CORRECTION FRAMEWORK FOR REAL-TIME DISASTER PREDICTION SYSTEMS | Download..! |
| Ms. M. Shree Harshni; Ms. Yogitha. P; Dr. N. Revathi | ||
| ICETIIT/2026/PR/348 | AI IN HRM OPPORTUNITIES AND CHALLENGES | Download..! |
| Mrs.. K.Priya Dharshini | ||
| ICETIIT/2026/PR/349 | A STUDY ON THE AWARENESS AND PERCEPTION OF SOCIAL AUDIT AMONG QUALIFIED AND ASPIRING CHARTERED ACCOUNTANTS | Download..! |
| Dr. Jeya J; Ms. Nithyasri AM | ||
| ICETIIT/2026/PR/351 | FROM IMPULSE BUYING TO MINDFUL CONSUMPTION: EXAMINING THE IMPACT OF DE-INFLUENCING AND SOURCE CREDIBILITY ON GEN Z PURCHASE INTENTIONS. | Download..! |
| Dr. Kanchana Naidu; Ms. Ananya Shaji | ||
| ICETIIT/2026/PR/352 | FROM DATA TO DECISIONS: THE ROLE OF ARTIFICIAL INTELLIGENCE IN MODERN MARKETING ANALYTICS—A STUDY AMONG FEMALE DIGITAL CONSUMERS IN CHENNAI. | Download..! |
| Dr. Balakamakshi TY; Ms. Shri Bharghavi K R | ||
| ICETIIT/2026/PR/353 | FINANCIAL BEHAVIOUR, INCOME SECURITY AND JOB SATISFACTION AMONG GIG WORKERS IN CHENNAI | Download..! |
| Ms. Blessy Irene J; Ms. Harini Sri k | ||
| ICETIIT/2026/PR/354 | THEATRICAL LANGUAGE AS A META-NARRATIVE: RE-NARRATIVISING GENDERED VIOLENCE IN S. MURUGABOOPATHY’S SOORPANANGU | Download..! |
| Mrs. Asmath Asina M; Dr. R.K. Jaishree Karthiga | ||
| ICETIIT/2026/PR/355 | FROM SHAKESPEAREAN DISGUISE TO THE CINEMATIC MASK: PERFORMANCE, IDENTITY AND SOCIAL TRANSFORMATION IN TAMIL POPULAR CINEMA | Download..! |
| Mr. C. Shane Cristen; Dr. Vetriselvi G | ||
| ICETIIT/2026/PR/356 | A STUDY ON BUY NOW, PAY LATER (BNPL) SERVICES: AWARENESS AND ADOPTION LEVELS AMONG GEN Z CONSUMERS | Download..! |
| Dr. Emily Rajkumar; Ms. R.K. Kirtana | ||
| ICETIIT/2026/PR/357 | IMPACT OF DIGITAL PAYMENT METHODS ON IMPULSIVE SPENDING BEHAVIOUR: A NEUROECONOMIC PERSPECTIVE | Download..! |
| Dr. Jeya Hepsipa J; Ms. Pearl Shirlin Nicholas C; Ms. Srinithi L | ||
| ICETIIT/2026/PR/358 | A NEW INTEGRAL TRANSFORM-ADOMIAN DECOMPOSITION APPROACH FOR NONLINEAR PARTIAL DIFFERENTIAL EQUATIONS: EXISTENCE, UNIQUENESS AND CONVERGENCE ANALYSIS. | Download..! |
| Mr. Abinesh S; Mr. Kottai Arikrishnan Venkatesan; Mr. Gunasekar Tharmalingam | ||
| ICETIIT/2026/PR/359 | IMPACT OF SOCIAL MEDIA INFLUENCERS ON GEN’Z ONLINE PURCHASE DECISION | Download..! |
| Mrs. Deepa S; Dr. A. Narmadha | ||
| ICETIIT/2026/PR/360 | IMPACT OF QUICK COMMERCE ON TRADITIONAL RETAIL STORES: CONSUMER BEHAVIOUR AND COMPETITIVE CHALLENGES | Download..! |
| Mr. Shaswat Pandey; Mr. Selvakumar | ||
| ICETIIT/2026/PR/361 | CHANGING GLOBAL CONSUMER NEEDS AND THE EVOLUTION OF INTERNATIONAL MARKETING: A HUMAN-CENTRED PERSPECTIVE | Download..! |
| Mr. Sathish K; Dr. R. H. Abdul Hajee | ||
| ICETIIT/2026/PR/362 | NEURO-BRANDING AND CONSUMER BEHAVIOR: INSIGHTS FROM NEUROSCIENCE IN MARKETING | Download..! |
| Ms. Sathya N; Ms. Varshini G | ||
| ICETIIT/2026/PR/363 | FROM BETTINA’S GUIDE TO CONTEMPORARY TRADWIFE: A FEMINIST ANALYSIS OF THE STEREOTYPICAL WIFELY CULINARY EXPECTATIONS | Download..! |
| Ms. Wincie Wilmah A; Dr. R.K. Jaishree Karthiga | ||
| ICETIIT/2026/PR/364 | TOUCHED BY HANNAH: RECONFIGURING PATERNAL AGENCY IN A NICU MEDICAL MEMOIR | Download..! |
| Ms. J. Priyadharshini; Dr. R.K. Jaishree Karthiga | ||
| ICETIIT/2026/PR/365 | THE IMPACT OF ARTIFICIAL INTELLIGENCE INTEGRATION ON WORK-LIFE BALANCE | Download..! |
| Mrs. G. Sai Thurgaa; Dr. S. Velayutham | ||
| ICETIIT/2026/PR/366 | EMPLOYEES AS BRAND AMBASSADORS: TURNING YOUR WORKFORCE INTO YOUR BEST MARKETING CHANNEL | Download..! |
| Mrs. Anitha J | ||
| ICETIIT/2026/PR/367 | THE EFFECT OF AI-POWERED GAMIFIED ANIMATION IMPROVES DAILY HABIT LEARNING IN PRIMARY SCHOOL CHILDREN IN CHENNAI ZONE | Download..! |
| Ms. Sowmiya P; Dr. Deepa Viswam | ||
| ICETIIT/2026/PR/368 | SELF-REPRESENTATION OF PARA-ATHLETES ON INSTAGRAM THROUGH A DRAMATURGICAL STUDY | Download..! |
| Ms. Sahana Mayilvahanan; Mr. Vaageessan Masilamani | ||
| ICETIIT/2026/PR/369 | AN EFFICIENT AND GENERALIZABLE DEEP LEARNING FRAMEWORK FOR BRAIN TUMOR DETECTION AND CLASSIFICATION | Download..! |
| Dr. Priya K; Mr. N. Deeraj Kumar | ||
| ICETIIT/2026/PR/370 | FROM DICTIONARY TO DIGITAL DISCOURSE: SEMANTIC INTERPRETATION IN CONTEMPORARY DIGITAL ENGLISH | Download..! |
| Ms. Pooja Dharshini B | ||
| ICETIIT/2026/PR/371 | CCTV BASED VEHICLE CRASH DETECTION A TENSORFLOW FOR IMPROVED ROAD SAFETY | Download..! |
| Dr. Jayasudha A; Mr. Vigneshwar JK; Mr. Sai Priyadharsan S | ||
| ICETIIT/2026/PR/372 | FROM RURAL LIFE TO DIGITAL PARTICIPATION: UNDERSTANDING THE PURPOSES OF INSTAGRAM USE BY A RURAL WOMAN | Download..! |
| Ms. Josephine Dayana; Dr. Vaageessan Masilamani | ||
| ICETIIT/2026/PR/373 | INTRODUCING MOTHER TONGUE-BASED VIDEO LESSONS TO IMPROVE LOGICAL THINKING AMONG PRIMARY SCHOOL TRIBAL (IRULA) STUDENTS IN COIMBATORE DISTRICT: A QUASI-EXPERIMENTAL STUDY | Download..! |
| Dr. V. Ezhilarasi | ||
| ICETIIT/2026/PR/374 | EMPLOYEE ADAPTABILITY IN THE ERA OF TECHNOLOGICAL DISRUPTION | Download..! |
| Ms. Sarumathi Selvaraj; Dr. Krishnapriya V | ||
| ICETIIT/2026/PR/375 | A STUDY ON THE AWARENESS, UTILIZATION AND PERFORMANCE OF GOVERNMENT SCHEMES AMONG MICRO- ENTERPRENEURS IN CHENNAI CITY. | Download..! |
| Mr. G. Salim Basha; Dr. K. Yasmin | ||
| ICETIIT/2026/PR/376 | HYBRID WORK AND EMPLOYEE WELL-BEING: EXAMINING THE ROLE OF WORK-LIFE BALANCE IN MODERN HUMAN RESOURCE MANAGEMENT | Download..! |
| Ms. Sujitha S; Dr. G. Rajesh | ||
| ICETIIT/2026/PR/377 | INTERNATIONAL MARKETING AND GLOBAL CONSUMER TRENDS | Download..! |
| Ms. P.M. Aishwarya | ||
| ICETIIT/2026/PR/378 | MATHEMATICAL OPTIMIZATION AND ARTIFICIAL INTELLIGENCE FOR DATA-DRIVEN DECISION MAKING: A MULTIDISCIPLINARY APPROACH | Download..! |
| Mr. Muhammed Asad Khan | ||
| ICETIIT/2026/PR/379 | TAP, SCAN, SPEND: WHY DIGITAL PAYMENTS MAKE US SPEND MORE | Download..! |
| Ms. S. Rakshitha; Ms. Priya Dharshni K; Dr. Asma Zainab A | ||
| ICETIIT/2026/PR/380 | ARYABHATA MATHEMATICAL METHODS: EXPLORING COMPUTATION AND GEOMETRY THROUGH SANSKRIT | Download..! |
| DR.C.Yogambal; Ms. V. Shivani Medhashree | ||
| ICETIIT/2026/PR/382 | ANALYZING THE DETERMINANTS OF UNIFIED PAYMENTS INTERFACE (UPI) USAGE AMONG COLLEGIATE YOUTH | Download..! |
| Dr. Selva Kumar P; Ms. Narmadha M | ||
| ICETIIT/2026/PR/383 | EMERGING MARKETING PRACTICES FOR HERBAL PRODUCTS AND HEALTH-RELATED SERVICES IN RURAL MARKETS | Download..! |
| Mrs. Gowri J; Dr. Kayathiribai B | ||
| ICETIIT/2026/PR/384 | THE INFLUENCE OF USER INTERFACE DESIGN ON ENGAGEMENT IN DIGITAL PLATFORMS | Download..! |
| Ms. Sowmiya S | ||
| ICETIIT/2026/PR/385 | DISCOURSE ANALYSIS AND LITERARY LANGUAGE: A LINGUISTIC PERSPECTIVE | Download..! |
| Ms. Annice Vency J; Dr. Tamilselvan C | ||
| ICETIIT/2026/PR/386 | AI-BASED 3D MODEL GENERATION FROM A SINGLE IMAGE | Download..! |
| Mr. Rohit Kumar S; Mr. Tamizhselvan U | ||
| ICETIIT/2026/PR/387 | TIME AND STRESS MANAGEMENT PRACTICES: PREPARING ARTS AND SCIENCE STUDENTS FOR WORKFORCE CHALLENGES IN NAGERCOIL, KANYAKUMARI DISTRICT. | Download..! |
| Ms. Afifah Hilmi M | ||
| ICETIIT/2026/PR/388 | FACTORS INFLUENCING UPI-BASED DIGITAL PAYMENT ADOPTION AMONG RURAL AND URBAN CONSUMERS IN CHENNAI: A COMPARATIVE STUDY | Download..! |
| Dr. S.M. Akila; Ms. Bavisha N; Ms. Dharshini J | ||
| ICETIIT/2026/PR/389 | A STUDY ON THE IMPACT OF SOCIAL MEDIA INFLUENCER MARKETING ON MOBILE PHONE PURCHASE DECISIONS AMONG GENERATION Z CONSUMERS | Download..! |
| Dr. B. Suriya Priya; Ms. Sahana S; Ms. Yuvitha N S | ||
| ICETIIT/2026/PR/390 | QSPR ANALYSIS OF ANTIVIRAL DRUGS USED IN COVID-19 TREATMENT | Download..! |
| Mr. S. Bala; Ms. P. Gayathri Priya; Mr. R.Panneer Selvam | ||
| ICETIIT/2026/PR/391 | THE LONELINESS ECONOMY : A HOUSEHOLD FINANCE PERSPECTIVE ON INVESTMENT, VALUATION AND FINANCIAL PLANNING ACROSS GLOBAL SOLO-LIVING POPULATIONS | Download..! |
| Dr.N.Chitralekha; Sandhiya.T; Thahaniyaa saryaan .S | ||
| ICETIIT/2026/PR/392 | SOME LABELING SCHEMES FOR H-GRAPHS | Download..! |
| Dr. S.Bala; Mr. D.Chithra; Dr. K.Thirusangu | ||
| ICETIIT/2026/PR/393 | CLOUD COMPUTING IN MODERN BUSINESS: APPLICATIONS, BENEFITS, RISKS, AND STRATEGIC CHALLENGES | Download..! |
| Ms. Gayathri J; Dr. S. Manikandan | ||
| ICETIIT/2026/PR/394 | ARTIFICIAL INTELLIGENCE AND EMERGING TECHNOLOGIES IN RURAL AREAS: OPPORTUNITIES, CHALLENGES AND PATHWAYS FOR INCLUSIVE RURAL TRANSFORMATION IN INDIA” | Download..! |
| Dr. Asma Zainab A; Ms. Sahana S | ||
| ICETIIT/2026/PR/395 | AI-GENERATED PRODUCT IMAGES AND CONSUMER PERCEPTION: EXAMINING AUTHENTICITY, TRUST AND PURCHASE INTENTION | Download..! |
| Dr. Mubina B; Ms. Janani K | ||
| ICETIIT/2026/PR/396 | AI IN CYBER FRAUD PREVENTION IN DIGITAL PAYMENT – A STUDY | Download..! |
| Dr. R. Manikandan; Dr. M. Kotteshwari; Dr. E. Kalaivanan; Dr. A. Noornisha | ||
| ICETIIT/2026/PR/397 | PSYCHOFIN – MAPPING THE MINDSET BEHIND FINANCIAL CHOICES | Download..! |
| Dr. Subhasri R; Ms. Lekka Sri M; Mr. Saranya Selvarathinam | ||
| ICETIIT/2026/PR/398 | GEN Z YOUNG PROFESSIONAL INVESTORS AND THE CHANGING LANDSCAPE OF STOCK MARKET INVESTMENT: EMERGING TRENDS AND BEHAVIOURAL PERSPECTIVES | Download..! |
| Ms. U. Kaviya; Dr. Meenakshi; Ms. Meena Vaishnavi .S | ||
| ICETIIT/2026/PR/399 | MOTIVATIONAL AND SUCCESS FACTORS INFLUENCING WOMEN ENTREPRENEURSHIP: A STUDY IN NAGERCOIL CORPORATION | Download..! |
| Dr. R . Vijimalar; Ms. Subhiksha S V | ||
| ICETIIT/2026/PR/400 | AI-DRIVEN QUICKONOMICS: THE INFLUENCE OF ARTIFICIAL INTELLIGENCE ON CONSUMER PURCHASE PLANNING IN QUICK COMMERCE | Download..! |
| Dr. Subasri R; Ms. Shanmugapriya M; Ms. Ramya B | ||
| ICETIIT/2026/PR/401 | SOCIAL MEDIA USAGE AND EMPLOYEE PRODUCTIVITY AMONG YOUNG EMPLOYEES: A CONCEPTUAL STUDY WITH SPECIAL REFERENCE TO CHENNAI | Download..! |
| Ms.Keerthikaa. N; Ms. A. Saranya | ||
| ICETIIT/2026/PR/402 | DETERMINATION OF COEFFICIENT BOUNDS FOR A SUBCLASS OF STARLIKE FUNCTIONS USING THE HOHLOV OPERATOR AND THE SINE FUNCTION | Download..! |
| Ms. E. Vanishree | ||
| ICETIIT/2026/PR/403 | ENTREPRENEURIAL SKILLS, MOTIVATION AND HURDLES AMONG COLLEGE STUDENTS IN KANNIYAKUMARI DISTRICT | Download..! |
| Dr . Regima V; Dr. A. Franklin Ragila | ||
| ICETIIT/2026/PR/404 | A PROVENANCE-AWARE MEMORY SECURITY FRAMEWORK FOR AUTONOMOUS AI AGENTS | Download..! |
| Ms. Nithiyashree M; Mr. Neelakandamoorthy C | ||
| ICETIIT/2026/PR/405 | AI DISCLOSURE VS. AI ASSISTED CONTENT: HOW TRANSPARENCY SHAPES CONSUMER TRUST AMONG COLLEGE GOING UNDERGRADUATES IN E-COMMERCE | Download..! |
| Dr. Mubina B; Ms. Dhanishka K | ||
| ICETIIT/2026/PR/406 | A STUDY ON THE LOSS OF A FICTION WRITER’S “COGNITIVE FRICTION” DUE TO THE USE OF A.I. | Download..! |
| Mrs. Paulin Christina; Mrs. Arshiya Anjum M | ||
| ICETIIT/2026/PR/407 | DEVISING A PRESENT FOCUSED AND SELF APPLIED FRAMEWORK FOR EMOTIONAL EASE | Download..! |
| Ms. Prasanna Shri M; Ms. Padmaja S | ||
| ICETIIT/2026/PR/408 | THE URGENCY TRAP: HOW BUSINESSES TURN FEAR OF MISSING OUT INTO CONSUMER ACTION | Download..! |
| Ms. R.Bavasree; Dr.H.S.Rupa | ||
| ICETIIT/2026/PR/410 | IMPACT OF ENTREPRENEURIAL EDUCATION ON STUDENTS’ INTENTIONS AND ATTITUDE TOWARDS ENTREPRENEURSHIP | Download..! |
| Dr. Jayasree S; Mr. Pradeep R | ||
| ICETIIT/2026/PR/411 | A STUDY ON CUSTOMER SATISFACTION TOWARDS BANKING SERVICES WITH SPECIAL REFERENCE TO CHENNAI CITY | Download..! |
| Ms. Menakadevi M; Ms. Kavitha R; Ms. K. Moneesha | ||
| ICETIIT/2026/PR/412 | NEURO-SPATIAL NARRATOLOGY: A COGNITIVE SEMIOTIC FRAMEWORK FOR DECODING VISUAL STORYTELLING IN ANCIENT ARCHITECTURAL MURALS | Download..! |
| Mrs. G. Sai Gayathre; DR. B. Senthil Kumar | ||
| ICETIIT/2026/PR/413 | INFLUENCER MARKETING, SOCIAL ENGAGEMENT, AND PURCHASE BEHAVIOUR AMONG GENERATION Z | Download..! |
| Mrs. Deepa S; Dr. A. Narmadha | ||
| ICETIIT/2026/PR/414 | FROM GNOMON TO GEOMETRY: ARYABHATA’S SHADOW PRINCIPLES AND THEIR MODERN GEOMETRIC PARALLELS | Download..! |
| Ms. Bhoomika Lakshmi KN | ||
| ICETIIT/2026/PR/415 | INVESTIGATIONS OF LABELINGS ON THE LEMNISCATE FAMILY OF GRAPHS | Download..! |
| Dr. S. Bala; Mrs. S. Savithri; Dr. R. Rajeswari; Dr. K. Thirusangu | ||
| ICETIIT/2026/PR/416 | GST 2.0 AND PERCEIVED URBAN ECONOMIC WELFARE A STUDY OF HOUSEHOLDS AND SMALL BUSINESSES IN VALASARAVAKKAM, CHENNAI | Download..! |
| Mrs. Rubini R; Dr. A. Malliga | ||
| ICETIIT/2026/PR/417 | WOMEN ENTREPRENEURSHIP IN THE DIGITAL ERA | Download..! |
| Ms. Kavitha Lakshmi G; Ms. Swarna Srinithi KN; Ms. Asin Fathima M | ||
| ICETIIT/2026/PR/418 | A REPRODUCIBLE FRAMEWORK FOR COMPARATIVE EVALUATION OF POST – QUANTUM CRYPTOGRAPHIC ALGORITHMS IN RESOURCE-CONSTRAINED SYSTEMS | Download..! |
| Mrs. W. Sharmila; Dr. V. Raja | ||
| ICETIIT/2026/PR/419 | CELEBRITY CULTURE, IDENTITY AND PUBLIC LIFE IN THE AGE OF SOCIAL MEDIA | Download..! |
| Ms. Deenaaram R | ||
| ICETIIT/2026/PR/420 | DEEP FAKES AND DIGITAL LITERACY AWARENESS: DEVELOPING CRITICAL MEDIA SKILLS IN THE AGE OF GENERATIVE AI | Download..! |
| Mrs. Shridevi Viswanathan; Dr. S. Anurekha | ||
| ICETIIT/2026/PR/421 | HOW DIGITAL PLATFORMS SHAPE CONSUMER DECISIONS AND PURCHASE BEHAVIOUR: AN EMPIRICAL STUDY IN AN EMERGING MARKET | Download..! |
| Dr. Agatha Judith Caroline G; Ms. Sathyashree K | ||
| ICETIIT/2026/PR/422 | EXPLORING EMOTIONAL CUES IN THE PURCHASE DECISIONS OF GEN Z AND MILLENNIALS IN CHENNAI | Download..! |
| Ms. R. Iswarya; Ms. S. Dharshini | ||
| ICETIIT/2026/PR/423 | MULTISENSORY APPROACHES TO TEACHING ENGLISH TO NEURODIVERSE LEARNERS: A WEBSITE-BASED EDUCATIONAL INTERVENTION | Download..! |
| Ms. G.Vijayalakshmi | ||
| ICETIIT/2026/PR/424 | ROLE OF CUSTOMER RELATIONSHIP MANAGEMENT IN BUSINESS GROWTH | Download..! |
| Ms. Vinodhini V; Ms. S.Shabana Asmee; Ms. J. Janet Akshaya Mary | ||
| ICETIIT/2026/PR/425 | ARTIFICIAL INTELLIGENCE-BASED CANCER DETECTION AND DIAGNOSIS: RECENT APPROACHES AND CHALLENGES | Download..! |
| Mrs. S. Sumathi; Dr. M. Sundara Rajan | ||
| ICETIIT/2026/PR/426 | FROM CLICK TO CART: THE PSYCHOLOGY OF AI PERSONALIZATION AND FOMO IN GEN Z FASHION | Download..! |
| Ms. Aparna G; Dr.S. Kamakshi | ||
| ICETIIT/2026/PR/427 | PAZHANTHAMIZHARIN VANIGA PANPAADU. (ANCIENT TAMIL COMMERCIAL CULTURE) | Download..! |
| Mrs. S. Tamil Selvi | ||
| ICETIIT/2026/PR/428 | BLENDED REALITIES: ANALYSIS OF PARTICIPATORY CULTURE AND LONG-TERM FAN SERVICE IN THAI BL FANDOMS | Download..! |
| Ms. Ramya R | ||
| ICETIIT/2026/PR/429 | VOICES FROM THE MARGINS: A COUNTER-DISCURSIVE READING OF IMAYAM’S PETHAVAN | Download..! |
| Ms. Shamini N | ||
| ICETIIT/2026/PR/430 | DESIGNED TO INFLUENCE: AN EMPIRICAL STUDY ON CONSUMER AWARENESS OF DARK PATTERNS IN E-COMMERCE | Download..! |
| Ms. Lafeeya Begam F; Ms. Nethra K; Dr. R. Harini | ||
| ICETIIT/2026/PR/431 | AI-DRIVEN REAL-TIME STRESS AND TRAUMA SCREENING FRAMEWORK FOR VICTIMS AND COMPLAINANTS | Download..! |
| Ms. Shruthi Sree R; Mr. Gokul Ragavan G | ||
| ICETIIT/2026/PR/432 | AI-POWERED LEARNING: SOCIAL MEDIA, SKILL DEVELOPMENT AND ACADEMIC GROWTH | Download..! |
| Dr.K.Radhika; Uma Maheswari P; S. Laksana | ||
| ICETIIT/2026/PR/433 | THE EFFECT OF FREE SHIPPING ON MINIMUM ORDER VALUE AND IMPULSE PURCHASING IN E-COMMERCE | Download..! |
| Ms. Durgalakshmi Arun; Mr. M. R. Nishant Kumar; Dr. Hemalatha Seeram | ||
| ICETIIT/2026/PR/434 | PERSONAL FINANCIAL MANAGEMENT AND FINANCIAL DECISION-MAKING BEHAVIOUR AMONG COLLEGE STUDENTS: AN EMPIRICAL STUDY | Download..! |
| Mr. Giridara Raja K; Mr. Anand Kishor AK | ||
| ICETIIT/2026/PR/435 | IMPACT OF CASH ON DELIVERY ON CONSUMER PURCHASE DECISION – AN EXPLORATORY STUDY | Download..! |
| Ms. Avani Raj M Nambiar; Mr. Arjun Krishna N; Dr. Hemalatha Seeram | ||
| ICETIIT/2026/PR/436 | EXPLORING THE ROLE OF SOCIAL MEDIA PERSONALIZATION IN GEN Z PURCHASE BEHAVIOUR | Download..! |
| Mr. Abhishek S. Nair; Ms. Chaithanya Lakshmi R ; Dr. Hemalatha Seeram | ||
| ICETIIT/2026/PR/437 | A DESCRIPTIVE STUDY OF NET ZERO 2050 PRACTICES IN SUSTAINABLE LOGISTICS AND E-COMMERCE | Download..! |
| Ms. Karishma Sethu M; Ms. Mirthana K | ||
| ICETIIT/2026/PR/438 | A DESCRIPITIVE STUDY OF CONTAINER HANDLING OPERATIONS AND EFFICIENCY AT MAJOR INDIAN CONTAINER TERMINALS | Download..! |
| Ms. Samantha Preethu S; Ms. Thabaswini Shri H | ||
| ICETIIT/2026/PR/439 | DIGITAL TRANSFORMATION IN FEDEX: A DESCRIPTIVE STUDY OF E-COMMERCE LOGISTICS AND SERVICE INNOVATIONS | Download..! |
| Ms. M. Shri Nithya Kalyani; Mr. Adhithyan S | ||
| ICETIIT/2026/PR/440 | CIRULAR ECONOMY IN MARITIME INDUSTRY: A DESCRIPTIVE STUDY OF RESOURCE MANAGEMENT AND WASTE REDUCTION | Download..! |
| Ms. K.Varssha; Ms. Princy Das | ||
| ICETIIT/2026/PR/441 | SANGA ILAKKIYATHIL VAZHVIYAL MURAIGAL | Download..! |
| Mrs. S. Kala; Dr. Christal Rejee | ||
| ICETIIT/2026/PR/442 | AI-POWERED PHISHING DETECTION SYSTEM USING MACHINE LEARNING AND CYBERSECURITY TECHNOLOGY | Download..! |
| Dr. Shoba V; Mr. Aakhash S | ||
| ICETIIT/2026/PR/444 | MACHINE LEARNING IN BIOMEDICAL AND HEALTH INFORMATICS: A REVIEW | Download..! |
| Mrs. V.Priyanandhini; Ms. Shakira Nasreen G | ||
| ICETIIT/2026/PR/445 | ALGORITHMIC CONTENT CURATION AND CONSUMER ENGAGEMENT WITH FMCG BRANDS ON SOCIAL MEDIA: AN EMPIRICAL STUDY IN CHENNAI CITY | Download..! |
| Ms. Narmadha M; Dr. Y. Kalaivani; Dr. P. Selva Kumar | ||
| ICETIIT/2026/PR/446 | AUTO-MIXING & MASTERING TOOLS IN DAWS AND THEIR EFFECT ON EMOTIONAL AUTHENTICITY IN INDIAN INDEPENDENT MUSIC | Download..! |
| Mr. Paul Edison X; Prof. B. Senthil Kumar | ||
| ICETIIT/2026/PR/447 | ASSESSING ENGAGEMENT RATE COMPARISON ACROSS PERSONALITY DRIVEN AND MASS UTILITY FOOD CONTENT ON YOUTUBE | Download..! |
| Mrs. Shyni T; Ms. Lakshmi Priya GG | ||
| ICETIIT/2026/PR/448 | A REAL ANALYSIS FRAMEWORK FOR MODELLING FUTURE EMPLOYMENT TRENDS | Download..! |
| Mr. Rajesh D; Mr. Balaji A; Mr. Manigandan D | ||
| ICETIIT/2026/PR/449 | AN ADAPTIVE CONGESTION CONTROL MECHANISM FOR ENERGY-EFFICIENT AND RELIABLE WIRELESS SENSOR NETWORKS | Download..! |
| Mrs. Janaranjani R; Dr. Senthilkumar A | ||
| ICETIIT/2026/PR/450 | CLIMATE FINANCE AND SUSTAINABLE DEVELOPMENT: ASSESSING THE ROLE OF GREEN FINANCING IN ACCELERATING INDIA’S LOW-CARBON TRANSITION | Download..! |
| Dr. S. Subbulakshmi | ||
| ICETIIT/2026/PR/451 | RESPONSIBLE AL FOR FINANCIAL TECHNOLOGIES: BUILDING ETHICAL FOUNDATIONS FOR TRUSTWORTHY INNOVATION | Download..! |
| Dr. Jannifer Rani N; Ms. Libha P; Ms. Nivetha VH | ||
| ICETIIT/2026/PR/452 | RETHINKING GREEN MARKETING: A CONCEPTUAL MODEL OF CONSUMER SKEPTICISM VS. SUSTAINABLE PURCHASE BEHAVIOR | Download..! |
| Dr. C. Varalakshmi | ||
| ICETIIT/2026/PR/453 | INDIA’S FOREIGN EXCHANGE RESERVES: A COMPARATIVE STUDY OF GROWTH, COMPOSITION AND TRENDS | Download..! |
| Dr. Santhosh Krishnan K | ||
| ICETIIT/2026/PR/454 | பக்திஇலக்கியத்தில்காரைக்கால்அம்மையாரின்பெண்ணியஎழுச்சி. | Download..! |
| Mrs. R. Girija | ||
| ICETIIT/2026/PR/455 | GLOBAL AND DOMESTIC ECONOMIC UNCERTAINTY AND FOREIGN PORTFOLIO INVESTMENT IN INDIA: AN ARDL ANALYSIS. | Download..! |
| Ms. Juwairiyah M; Dr. Thinesh Kumar M | ||
| ICETIIT/2026/PR/456 | AI-DRIVEN PROMOTIONAL STRATEGIES ON CONSUMER PURCHASE DECISIONS IN THE BEAUTY INDUSTRY | Download..! |
| Mrs. Devi Priya M; Dr. S. Vennila Fathima Rani | ||
| ICETIIT/2026/PR/457 | “BEYOND PINKWASHING: ARE BRANDS TRULY EMPOWERING WOMEN OR JUST MARKETING IT?” | Download..! |
| Ms. Aparna G; Ms. Bhavana R M; Ms. Gowthami R | ||
| ICETIIT/2026/PR/458 | TOWARD AN INTEGRATED MULTIDISCIPLINARY RESEARCH FRAMEWORK: A CONCEPTUAL ANALYSIS OF INFORMATION TECHNOLOGY, COMMERCE, MANAGEMENT, AND LINGUISTICS | Download..! |
| Dr. Devayani K S | ||
| ICETIIT/2026/PR/459 | WORK-LIFE BALANCE AMONG YOUNG PROFESSIONALS IN CHENNAI: AN ASSESSMENT OF WORKPLACE AND PERSONAL CHALLENGES | Download..! |
| Mrs. K. Hemalatha; Dr. R. Rethina Bai | ||
| ICETIIT/2026/PR/460 | CENTRAL BANK DIGITAL CURRENCY AND THE FUTURE OF COMMERCE: A CONCEPTUAL STUDY | Download..! |
| Ms. Vatchala Ashokan | ||
| ICETIIT/2026/PR/461 | FROM RECYLE TO REINVENT: TURNING EVERYDAY WASTE INTO FUTURE SUSTAINABLE INNOVATION | Download..! |
| Ms. Aashini J; Dr. Sanuja Shree PN | ||
| ICETIIT/2026/PR/462 | MEDIA, SOCIETY AND PUBLIC AWARENESS CAMPAIGNS: THE TRANSFORMATIVE ROLE OF COMMUNICATION IN SHAPING SOCIAL AWARENESS AND BEHAVIOUR | Download..! |
| Dr. Shashila S; Ms. Ashifa N T | ||
| ICETIIT/2026/PR/463 | CHALLENGES IN TEACHING WHILE USING AI TOOLS ON SMART BOARDS | Download..! |
| Dr. S. Gurumoorthy | ||
| ICETIIT/2026/PR/464 | A STUDY ON REEL ADDICTION AND ITS EFFECT ON ATTENTION SPAN AND IMMERSION IN VIDEO GAME PLAYERS | Download..! |
| Mrs. Gayathri Devi B | ||
| ICETIIT/2026/PR/465 | DEEP LEARNING BASED PHYSICS INFORMED NEURAL NETWORKS FOR ACCURATE SOLUTION OF THE HELMHOLTZ EQUATION | Download..! |
| Mr. Mohamed Ashik S; Mr. K. A. Venkatesan; Mr. Tharmalingam Gunasekar | ||
| ICETIIT/2026/PR/466 | A STUDY ON THE IMPACT OF INSTAGRAM REELS ON THE PROMOTION OF COSMETIC PRODUCTS | Download..! |
| Mrs. Sowmiya S | ||
| ICETIIT/2026/PR/467 | AI AND CONSUMER RIGHTS IN DIGITAL COMMERCE: EMERGING THEORETICAL PERSPECTIVES | Download..! |
| Dr. C. Chitra; Dr. S. Shashila | ||
| ICETIIT/2026/PR/468 | GENERATIVE AI IN IOT: TRANSFORMING SMART SYSTEMS THROUGH INTELLIGENT AUTOMATION. | Download..! |
| A.M.Apsara Banu; M Sheela Mercy | ||
| ICETIIT/2026/PR/469 | A STUDY ON THE ROLE OF AI ASSISTED LEARNING IN HIGHER EDUCATION; PRACTICES, CHALLENGES, AND ETHICAL CONCERNS | Download..! |
| P. Natarajan | ||
| ICETIIT/2026/PR/470 | AI INNOVATIONS IN BIOCHEMICAL STUDIES: PROTEIN STRUCTURE PREDICTION | Download..! |
| Dr. V. Srinivasan |
